Web Growth Marketing Manager

About the Role Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a Web Marketing Manager to join our Web team within the Product-Led Growth (PLG) Revenue organization. This is an individual contributor role focused on experimentation and web page optimization. You will help run our website as a core growth surface and measurable revenue driver. You will own and continuously improve core web surfaces on fivetran.com like the Homepage and Navigation. You will partner cross-functionally to align business objectives with web best practices and high-velocity execution. This role requires a keen eye for the user experience, an analytical skill set, and a strong eagerness to learn, test, and iterate quickly. This is a full-time, hybrid position based out of our Oakland office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. Technologies You’ll Use Webflow Webflow Optimize (A/B experimentation) Google Analytics (GA4) Looker Jira Figma Excel What You’ll Do Own and continuously optimize high-impact surfaces on fivetran.com (ex: Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates. Own and optimize the Website Chat as a high-impact growth channel. Execute a structured experimentation program: identifying opportunities to optimize through data, writing briefs to design the test, and analyzing performance. Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX. Partner closely with Web Design to translate website plans into designed experiences. Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences. Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics. Partner closely with Product Marketing, Demand Gen, Brand, and Product to execute GTM priorities on the website. Experience optimizing web experiences that drive measurable business outcomes (trial signups and demo requests that ultimately increase ARR). Strong experience with conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests. Hands‑on experience working in CMS platforms like Webflow (or similar), with a willingness to jump in and make changes directly without extensive development support. Strong understanding of user experience principles, with the ability to identify friction and take action to improve it. Excellent cross‑functional collaboration skills, influencing and collaborating with teams across Marketing, Product, Analytics, and Brand. Proficiency in Google Analytics with experience translating data into actionable insights. Bias for action and strong organization skills: you move fast and prioritize sharply. You have an inbox‑zero personality. Curiosity and growth‑orientation: you actively seek feedback, test new ideas, and continuously look for ways to improve. Bonus Skills Work experience in PLG‑driven growth environments Experience working directly with web development Experience managing localization vendors and workflows Experience with user testing tools and user research Compensation Pay Range: $122,403 – $146,889 USD Perks and Benefits 100% employer‑paid medical insurance * Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off Professional development and training opportunities Company virtual happy hours, free food, and fun team‑building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents Equal Opportunity We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability. #J-18808-Ljbffr