Web Growth Marketing Manager
Fivetran, Oakland, CA, United States
We’re looking for a Web Marketing Manager to join our Web team within the Product‑Led Growth (PLG) Revenue organization. This individual‑contributor role focuses on experimentation and web page optimization, driving measurable revenue growth through website performance.
About The Role This full‑time, hybrid position is based out of our Oakland office. The role involves owning and continuously improving core web surfaces on fivetran.com (Homepage, Navigation) and collaborating with cross‑functional teams to align business objectives with web best practices.
Technologies You’ll Use
Webflow
Webflow Optimize (A/B experimentation)
Google Analytics (GA4)
Looker
Jira
Figma
Excel
What You’ll Do
Own and continuously optimize high‑impact surfaces on fivetran.com (e.g., Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.
Own and optimize the Website Chat as a high‑impact growth channel.
Execute a structured experimentation program: identifying opportunities, writing briefs, designing tests, and analyzing performance.
Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX.
Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences.
Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics.
Partner closely with Product Marketing, Demand Gen, Brand, and Product to execute GTM priorities on the website.
Skills We’re Looking For
Experience optimizing web experiences that drive measurable business outcomes (trial signups and demo requests that increase ARR).
Strong experience with conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests.
Hands‑on experience working with CMS platforms like Webflow (or similar), with a willingness to make changes directly without extensive development support.
Strong understanding of user experience principles, with the ability to identify friction and take action to improve it.
Excellent cross‑functional collaboration skills, influencing and collaborating with teams across Marketing, Product, Analytics, and Brand.
Proficiency in Google Analytics with experience translating data into actionable insights.
Bias for action and strong organization skills, prioritizing and moving fast.
Curiosity and growth‑orientation: actively seek feedback, test new ideas, and continuously improve.
Bonus Skills
Work experience in PLG‑driven growth environments
Experience working directly with web development
Experience managing localization vendors and workflows
Experience with user testing tools and user research
Perks And Benefits
100% employer‑paid medical insurance
Generous paid time‑off policy (PTO), paid sick time, inclusive parental leave, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and team‑building activities
Monthly cell phone stipend
Access to an innovative mental health support platform offering personalized care and resources (therapy, coaching, self‑guided mindfulness) for all covered employees and their dependents.
Pay Range: $122,403—$146,889 USD.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage due to a disability, medical condition, or other circumstance, please submit your request through the provided form. Your request and any information will be kept confidential and will not impact your candidacy.
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About The Role This full‑time, hybrid position is based out of our Oakland office. The role involves owning and continuously improving core web surfaces on fivetran.com (Homepage, Navigation) and collaborating with cross‑functional teams to align business objectives with web best practices.
Technologies You’ll Use
Webflow
Webflow Optimize (A/B experimentation)
Google Analytics (GA4)
Looker
Jira
Figma
Excel
What You’ll Do
Own and continuously optimize high‑impact surfaces on fivetran.com (e.g., Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.
Own and optimize the Website Chat as a high‑impact growth channel.
Execute a structured experimentation program: identifying opportunities, writing briefs, designing tests, and analyzing performance.
Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX.
Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences.
Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics.
Partner closely with Product Marketing, Demand Gen, Brand, and Product to execute GTM priorities on the website.
Skills We’re Looking For
Experience optimizing web experiences that drive measurable business outcomes (trial signups and demo requests that increase ARR).
Strong experience with conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests.
Hands‑on experience working with CMS platforms like Webflow (or similar), with a willingness to make changes directly without extensive development support.
Strong understanding of user experience principles, with the ability to identify friction and take action to improve it.
Excellent cross‑functional collaboration skills, influencing and collaborating with teams across Marketing, Product, Analytics, and Brand.
Proficiency in Google Analytics with experience translating data into actionable insights.
Bias for action and strong organization skills, prioritizing and moving fast.
Curiosity and growth‑orientation: actively seek feedback, test new ideas, and continuously improve.
Bonus Skills
Work experience in PLG‑driven growth environments
Experience working directly with web development
Experience managing localization vendors and workflows
Experience with user testing tools and user research
Perks And Benefits
100% employer‑paid medical insurance
Generous paid time‑off policy (PTO), paid sick time, inclusive parental leave, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and team‑building activities
Monthly cell phone stipend
Access to an innovative mental health support platform offering personalized care and resources (therapy, coaching, self‑guided mindfulness) for all covered employees and their dependents.
Pay Range: $122,403—$146,889 USD.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage due to a disability, medical condition, or other circumstance, please submit your request through the provided form. Your request and any information will be kept confidential and will not impact your candidacy.
#J-18808-Ljbffr