Director of E-commerce
Asher Golf, West Valley City, UT, United States
Director of E-commerce
Location:
Remote (Utah preferred)
Compensation:
Competitive Base + performance-based bonuses This role is for a hands-on ecommerce operator who knows how to drive revenuenot manage it. About ASHER ASHER is a premium golf glove and apparel brand built on performance and style. We are building a modern DTC engine and need someone who can own it, operate it, and scale it. The Role We are hiring a
Director of E-commerce
to fully own our direct-to-consumer business. This is not a management roleits an
operator role . You are responsible for how the business performs, end to end. You understand how to pull levers across paid media, site experience, and retention to drive real revenue. You should be equally comfortable inside
Meta Ads Manager, Shopify, and Klaviyo not overseeing them, but running them and ready to execute, as well as manage others on the team. What You Own Revenue
You own the number. You drive growth across conversion rate, AOV, retention, and efficiency. You know where to look, what to fix, and how to prioritize. Content
Youve been told you have a keen eye for design and content and obsess over the details. This will allow you to lead and contribute to content shoots and overall branding activities. Paid Media (Meta)
You are an expert in Meta and can lead our performance media team and retain accountability. Campaign structure, creative testing, scaling, and efficiency are second nature. You know how to turn creative into performanceand this expertise will position you to build and lead a high-performing paid media function as we scale. Site & Conversion (Shopify)
You own the site. Merchandising, PDPs, UX, CRO, product setupeverything that impacts conversion. You move fast and fix whats broken. Lifecycle (Klaviyo)
You own retention. Flows, campaigns, segmentationyou know how to drive repeat purchases and build LTV. Tech Stack
You understand the full ecommerce stackapps, attribution, analytics, integrationsand how it all connects. You keep it clean, efficient, and scalable. Execution
You get things done. Launches go out clean. Campaigns are tight. Nothing slips. What Were Looking For Proven operator who has significantly contributed, owned or grown a DTC ecommerce business Deep, hands-on expertise in
Meta, Shopify, Klaviyo, and ecommerce systems Strong understanding of e-commerce metrics and how to move them A sharp eye for style, design, fashion trends and presentationsomeone who obsesses over details and cares how things look and feel Ability to balance brand and performance without compromising either Fast, decisive, and accountable Golfer is not required, but a strong bonus Who You Are You dont need a team to start. You dont wait for direction. You see problems, fix them, and move on. You have strong taste. You notice details others miss. You care about how the product is presented just as much as how it performs. You care about outcomes, not activity. You know what good looks likeand you know how to get there. If you fit the mold, apply here and send your resume and a brief bio to: recruiting@ashergolf.com
Remote (Utah preferred)
Compensation:
Competitive Base + performance-based bonuses This role is for a hands-on ecommerce operator who knows how to drive revenuenot manage it. About ASHER ASHER is a premium golf glove and apparel brand built on performance and style. We are building a modern DTC engine and need someone who can own it, operate it, and scale it. The Role We are hiring a
Director of E-commerce
to fully own our direct-to-consumer business. This is not a management roleits an
operator role . You are responsible for how the business performs, end to end. You understand how to pull levers across paid media, site experience, and retention to drive real revenue. You should be equally comfortable inside
Meta Ads Manager, Shopify, and Klaviyo not overseeing them, but running them and ready to execute, as well as manage others on the team. What You Own Revenue
You own the number. You drive growth across conversion rate, AOV, retention, and efficiency. You know where to look, what to fix, and how to prioritize. Content
Youve been told you have a keen eye for design and content and obsess over the details. This will allow you to lead and contribute to content shoots and overall branding activities. Paid Media (Meta)
You are an expert in Meta and can lead our performance media team and retain accountability. Campaign structure, creative testing, scaling, and efficiency are second nature. You know how to turn creative into performanceand this expertise will position you to build and lead a high-performing paid media function as we scale. Site & Conversion (Shopify)
You own the site. Merchandising, PDPs, UX, CRO, product setupeverything that impacts conversion. You move fast and fix whats broken. Lifecycle (Klaviyo)
You own retention. Flows, campaigns, segmentationyou know how to drive repeat purchases and build LTV. Tech Stack
You understand the full ecommerce stackapps, attribution, analytics, integrationsand how it all connects. You keep it clean, efficient, and scalable. Execution
You get things done. Launches go out clean. Campaigns are tight. Nothing slips. What Were Looking For Proven operator who has significantly contributed, owned or grown a DTC ecommerce business Deep, hands-on expertise in
Meta, Shopify, Klaviyo, and ecommerce systems Strong understanding of e-commerce metrics and how to move them A sharp eye for style, design, fashion trends and presentationsomeone who obsesses over details and cares how things look and feel Ability to balance brand and performance without compromising either Fast, decisive, and accountable Golfer is not required, but a strong bonus Who You Are You dont need a team to start. You dont wait for direction. You see problems, fix them, and move on. You have strong taste. You notice details others miss. You care about how the product is presented just as much as how it performs. You care about outcomes, not activity. You know what good looks likeand you know how to get there. If you fit the mold, apply here and send your resume and a brief bio to: recruiting@ashergolf.com