Digital Marketing Specialist

OverviewSimply the Best Digital, a division of Good Press Publishing, is a full-service digital marketing agency specializing in SEO, website design, PPC, Google My Business, and social media advertising. With roots in high-end publishing through Simply the Best Magazine, an award-winning Florida lifestyle publication, the company has earned a reputation for excellence over two decades. Good Press Publishing, founded in 1999, brings a legacy of innovation and quality to Simply the Best Digital. The agency is dedicated to helping businesses grow through targeted and effective digital marketing strategies.ResponsibilitiesRole DescriptionThis is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns, managing social media platforms, analyzing web data, and implementing online marketing strategies. The role requires collaboration with internal teams to enhance brand presence, monitor campaign performance, and ensure alignment with client goals. Additional tasks may include staying updated on industry trends and identifying new opportunities for digital engagement.Paid AdsBuild, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)Manage paid social campaigns on Meta (Facebook & Instagram); LinkedIn Ads experience is a plusConduct keyword research, audience targeting, A/B testing, and bid optimizationMonitor budgets, ROAS, CPL, CPA, and conversion performanceSEOSupport content strategy using keyword research and search intentMonitor rankings, traffic, and technical SEO healthCollaborate with content and web teams to improve organic performanceReporting & Client CommunicationCreate and present monthly performance reports for paid ads and SEOTranslate data into insights clients can easily understandTrack KPIs across Google Ads, GA4, Google Search Console, and SEO toolsProvide recommendations and next steps based on performance trendsQualifications3+ years of experience in Paid Ads (Google Ads, Meta Ads) and SEOExperience in Social Media MarketingSolid understanding of SEO best practices and ranking factorsComfortable managing multiple accounts and prioritiesHighly analytical, detail-oriented, and results-drivenAbility to analyze performance data and provide actionable insightsStrong written and verbal communication skillsAttention to detail, creativity, and a results-driven mindsetExperience working in an agency setting is advantageousAbility to commute to our Boca Raton office.Bachelor\u2019s degree in Marketing, Communications, or a related fieldBonus Points if you have...Google Ads, GA4, or SEO certificationsExperience with SEMrush, Ahrefs, or similar SEO toolsExperience with GoHighLevel, HubSpot, or Looker StudioConversion rate optimization (CRO) or landing page experienceLocal SEO experience (Google Business Profile optimization)J-18808-Ljbffr