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Business Development Representative

Dealer Trade Network, Louisville, KY, United States


Business Development Representative (BDR) / Setter Louisville, KY (40223) Full-Time | Non-Exempt | Hourly About Dealer Trade Network Dealer Trade Network helps new car dealers optimize their inventory by facilitating dealer-to-dealer trades and leveraging data-driven insights. Our platform helps predict market trends, identify opportunities, and create seamless transactions that drive dealer profitability. Role Overview The Business Development Representative (BDR), also known as a Setter, is responsible for handling all inbound and outbound leads, qualifying prospects, and ensuring only sales-ready opportunities are passed to our Inventory Consultants. This role serves as the bridge between marketing and closing, ensuring pipeline health, responsiveness, and high-quality handoffs. Key Responsibilities Receive and respond to inbound and outbound leads via phone, email, LinkedIn, and referrals Make first contact and qualify prospects using defined criteria Verify and update contact and company data in the CRM Gather intake details to confirm scope, needs, and readiness Nurture short-term leads until sales-ready Book meetings or hand off qualified leads to Inventory Consultants Provide complete handoff notes, including pain points, stakeholders, timing, and documentation Re-engage existing accounts for additional opportunities, such as cross-sell and up-sell Partner with Marketing to share feedback on lead quality and messaging Track and report daily and weekly activity and performance metrics Performance Metrics Leads contacted and processed Lead-to-qualified conversion rate Speed to first contact Quality and completeness of lead handoff Meetings booked or demos scheduled Qualifications Comfortable with high-volume outbound calling and outreach Strong follow-up discipline and persistence Excellent organization and attention to detail Strong written and verbal communication skills Goal- and metric-driven mindset Ability to quickly assess prospect fit and interest Education and Experience High school diploma or GED required College coursework or degree preferred No prior sales experience required; call center or telesales experience is a plus Compensation and Classification Hourly rate during first 90 days (burn-in period): $18.27 per hour (approximately $38,000 annualized) Hourly rate after successful completion of burn-in: $20.19 per hour (approximately $42,000 annualized) Bonus opportunity: Eligible to earn 2% of the Setter’s portion of closed deals generated from qualified leads Bonus eligibility begins Day 1 Total compensation may exceed $42,000 annually based on performance 100% employer-paid benefits for employees, including medical, dental, vision, short-term disability, long-term disability, and basic life insurance 401(k) retirement savings program Employee Assistance Program Employee Referral Program Eight company holidays (enjoy the day off) Paid time off: 40 hours in year one, with an additional 40 hours after one year Company Culture At Dealer Trade Network, we seek individuals who live our core values: Customer Service Over Self, Integrity in Everything We Do, Committed to Team Success, and Adaptability and Resilience. #J-18808-Ljbffr