Content Specialist

About the Role

We are looking for a creative, hands-on Marketing Specialist who is passionate about social media and content creation. This role is ideal for someone who understands platforms like Xiaohongshu (RED), Instagram, and TikTok, and can independently plan, shoot, and produce engaging content that drives traffic and conversions.

You’ll play a key role in building our brand presence through high-quality, trend-driven content, while also being comfortable appearing on camera and engaging with audiences through livestreams.

Key Responsibilities

• Plan and execute social media strategies across Xiaohongshu (RED), Instagram, and TikTok
• Create engaging short-form video content, including room tours and lifestyle storytelling
• Manage end-to-end content production: ideation, shooting, editing, and publishing
• Appear on camera for video content and participate in livestreams to engage audiences
• Develop and launch marketing campaigns to drive leads and conversions
• Analyze content performance and optimize based on data insights
• Stay up to date with social media trends, platform algorithms, and student housing market insights

Qualifications

• Strong understanding of Xiaohongshu (RED), Instagram, and TikTok trends and algorithms
• Proven skills in content creation, video shooting, and editing (editing is required)
• Proficient in tools such as CapCut, Adobe Premiere, or Final Cut Pro
• Comfortable and confident appearing on camera and hosting or participating in livestreams
• Creative, proactive, and able to execute ideas independently
• Basic understanding of digital marketing and campaign planning
• Background in Media, Communications, Marketing, or related fields preferred

Nice to Have

• Experience in real estate, student housing, or lifestyle content
• Bilingual in English and Chinese
• Experience managing or growing social media accounts