National Media Operations & Sales Specialist
Lamar Advertising Company, Baton Rouge, LA, United States
Lamar's Corporate Office in Baton Rouge, Louisiana, is looking for a National Media Operations & Sales Specialist to support Lamar’s National Sales team by managing the operational and analytical aspects of national media campaigns.
This role ensures campaigns move efficiently from proposal through contract while maintaining oversight of deal terms, performance commitments, and reporting. The Specialist collaborates with National Account Executives, local offices, and agency partners, analyzing data to optimize campaign performance and support strategic sales decisions. Success requires strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
Lamar’s Corporate Office in Baton Rouge, LA, is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days! We partnered up with Major Menus so you can order online for free delivery from a different restaurant every day!
Why Lamar?
Lamar is a certified Great Place to Work, with 86% of employees in agreement.
Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.
Learn more about us on our official
YouTube channel
.
Check reviews and company updates on our
Glassdoor page
.
Learn more about our
Great Place to Work certification.
What you can expect from us:
A
Monday-Friday 8a-5p
work schedule
A competitive salary, based on experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive 6-week training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
What we're looking for in you:
Advanced proficiency in Excel, SQL, and Python/R; able to build models to quantify data and support leadership decisions.
Experience working across multiple systems, including platforms, billing systems, and reporting tools.
Skilled in cleaning, organizing, and analyzing large or inconsistent datasets; able to provide actionable insights.
Exceptional attention to detail when reviewing contract terms, campaign data, and financial reporting.
Ability to identify trends or discrepancies in data and escalate issues proactively.
Strong verbal and written communication skills; able to clearly explain findings to leadership and agency partners.
Excellent organizational skills; able to manage multiple projects and deadlines in a fast-paced environment.
Education and Experience:
Required:
Bachelor’s degree in Finance, Business, Marketing, Analytics, or a related field
0–2 years of professional experience with a focus on advanced analytics, predictive modeling, or sports/business data management.
Preferred:
Master’s degree in Analytics
Experience in advertising or media (particularly Out-of-Home)
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!
Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email
recruiting@lamar.com .
Essential Functions and Responsibilities
Media Operations, Compliance & Data Management
Synthesize complex data sets and advanced metrics to produce tactical reporting and dashboards that drive national sales strategy and optimization.
Reconcile data between Lamar systems (such as P2 and MOBLI) and agency reporting platforms to ensure information remains aligned.
Use Excel and internal reporting tools to track performance and provide regular updates to National Sales leadership.
Assist in developing and maintaining reporting dashboards that help track national account performance against annual targets.
Work with National Account teams to ensure data used in reporting is gathered and entered consistently.
Strategic Campaign Execution
Assist with developing Out-of-Home campaign proposals using Lamar tools and client platforms such as DOmedia or AdQuick.
Coordinate with National Account Executives and local Lamar offices to confirm inventory availability and pricing.
Help manage the transition from proposal to contract, ensuring timelines, inventory holds, and replacements are handled appropriately.
Experience serving as a cross-functional liaison, managing complex communications and
logistics across multiple stakeholders
Physical Demands and Work Environment
The primary work environment is an office.
The physical demands for this position include light to moderate lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
Nights spent traveling, away from home, are less than 10%.
Who we are:
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.
We provide ad space through:
Billboards
Interstate logos
Handpainted murals
Transportation and airports
The largest network of digital billboards in the United States
We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please
click here
to learn more about Lamar's green initiatives.
Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.
Please note:
Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
SMS and Email Communications:
By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our
privacy policy .
Disability Self-Identification:
When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch
this video
for clarification on why we're asking for this information!
California Residents -
Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.
By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.
Lamar will not sell this information.
#CorpID #EarlyTalent
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.
This role ensures campaigns move efficiently from proposal through contract while maintaining oversight of deal terms, performance commitments, and reporting. The Specialist collaborates with National Account Executives, local offices, and agency partners, analyzing data to optimize campaign performance and support strategic sales decisions. Success requires strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
Lamar’s Corporate Office in Baton Rouge, LA, is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days! We partnered up with Major Menus so you can order online for free delivery from a different restaurant every day!
Why Lamar?
Lamar is a certified Great Place to Work, with 86% of employees in agreement.
Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.
Learn more about us on our official
YouTube channel
.
Check reviews and company updates on our
Glassdoor page
.
Learn more about our
Great Place to Work certification.
What you can expect from us:
A
Monday-Friday 8a-5p
work schedule
A competitive salary, based on experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive 6-week training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
What we're looking for in you:
Advanced proficiency in Excel, SQL, and Python/R; able to build models to quantify data and support leadership decisions.
Experience working across multiple systems, including platforms, billing systems, and reporting tools.
Skilled in cleaning, organizing, and analyzing large or inconsistent datasets; able to provide actionable insights.
Exceptional attention to detail when reviewing contract terms, campaign data, and financial reporting.
Ability to identify trends or discrepancies in data and escalate issues proactively.
Strong verbal and written communication skills; able to clearly explain findings to leadership and agency partners.
Excellent organizational skills; able to manage multiple projects and deadlines in a fast-paced environment.
Education and Experience:
Required:
Bachelor’s degree in Finance, Business, Marketing, Analytics, or a related field
0–2 years of professional experience with a focus on advanced analytics, predictive modeling, or sports/business data management.
Preferred:
Master’s degree in Analytics
Experience in advertising or media (particularly Out-of-Home)
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!
Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email
recruiting@lamar.com .
Essential Functions and Responsibilities
Media Operations, Compliance & Data Management
Synthesize complex data sets and advanced metrics to produce tactical reporting and dashboards that drive national sales strategy and optimization.
Reconcile data between Lamar systems (such as P2 and MOBLI) and agency reporting platforms to ensure information remains aligned.
Use Excel and internal reporting tools to track performance and provide regular updates to National Sales leadership.
Assist in developing and maintaining reporting dashboards that help track national account performance against annual targets.
Work with National Account teams to ensure data used in reporting is gathered and entered consistently.
Strategic Campaign Execution
Assist with developing Out-of-Home campaign proposals using Lamar tools and client platforms such as DOmedia or AdQuick.
Coordinate with National Account Executives and local Lamar offices to confirm inventory availability and pricing.
Help manage the transition from proposal to contract, ensuring timelines, inventory holds, and replacements are handled appropriately.
Experience serving as a cross-functional liaison, managing complex communications and
logistics across multiple stakeholders
Physical Demands and Work Environment
The primary work environment is an office.
The physical demands for this position include light to moderate lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
Nights spent traveling, away from home, are less than 10%.
Who we are:
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.
We provide ad space through:
Billboards
Interstate logos
Handpainted murals
Transportation and airports
The largest network of digital billboards in the United States
We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please
click here
to learn more about Lamar's green initiatives.
Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.
Please note:
Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.
SMS and Email Communications:
By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our
privacy policy .
Disability Self-Identification:
When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch
this video
for clarification on why we're asking for this information!
California Residents -
Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.
By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.
Lamar will not sell this information.
#CorpID #EarlyTalent
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.