Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI)
Regal Rexnord Corp, Milwaukee, WI, United States
Job Summary for Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI)
The Marketing Specialist is responsible for the design and production of B2B marketing materials across print and digital channels, in support of integrated marketing campaigns. This position requires demonstrated hands‑on proficiency in graphic design and marketing asset production, combined with an understanding of B2B campaign execution. The role reports to the Marketing Manager to support strategic business objectives. This position is hybrid onsite 3 days a week in our downtown Milwaukee, WI headquarters.
Key Responsibilities:
The Marketing Specialist will assist the Marketing Manager in collaboration in executing targeted go‑to‑market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross‑sell, and retention.
Independently design and produce production‑ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.
Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.
Support motion graphics and short‑form video assets to support digital campaigns and social channels.
Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.
Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.
Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.
Required Skills and Qualifications:
Bachelor's degree in marketing, Visual Communications, or related field.
4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required.
Working knowledge of the buyer's journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.
Demonstrated ability to manage multiple projects simultaneously in a fast‑paced environment.
Excellent attention to detail and a commitment to brand consistency across all deliverables.
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
Preferred Skills and Qualifications:
Experience in a manufacturing, industrial, or technical B2B environment.
Motion graphics or video production experience (After Effects, Premiere Pro, or similar).
Familiarity with CRM platforms, particularly Salesforce.
Experience designing for trade show and event environments (large‑format print, booth displays).
Marketing‑related certifications (HubSpot, Google Analytics, etc.) and Master's degree or progress toward a Master's degree.
Benefits:
Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance
Equal Employment Opportunity Statement Regal Rexnord is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by applicable law or government contract), disability, or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to building a diverse and inclusive workforce.
If you would like to view a copy of the company's affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e‑mail Recruiting@RegalRexnord.com.
Notification to Agencies Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third‑party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third‑parties for hires made.
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Key Responsibilities:
The Marketing Specialist will assist the Marketing Manager in collaboration in executing targeted go‑to‑market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross‑sell, and retention.
Independently design and produce production‑ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.
Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.
Support motion graphics and short‑form video assets to support digital campaigns and social channels.
Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.
Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.
Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.
Required Skills and Qualifications:
Bachelor's degree in marketing, Visual Communications, or related field.
4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required.
Working knowledge of the buyer's journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.
Demonstrated ability to manage multiple projects simultaneously in a fast‑paced environment.
Excellent attention to detail and a commitment to brand consistency across all deliverables.
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
Preferred Skills and Qualifications:
Experience in a manufacturing, industrial, or technical B2B environment.
Motion graphics or video production experience (After Effects, Premiere Pro, or similar).
Familiarity with CRM platforms, particularly Salesforce.
Experience designing for trade show and event environments (large‑format print, booth displays).
Marketing‑related certifications (HubSpot, Google Analytics, etc.) and Master's degree or progress toward a Master's degree.
Benefits:
Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance
Equal Employment Opportunity Statement Regal Rexnord is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by applicable law or government contract), disability, or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to building a diverse and inclusive workforce.
If you would like to view a copy of the company's affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e‑mail Recruiting@RegalRexnord.com.
Notification to Agencies Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third‑party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third‑parties for hires made.
#LI-CB5
#J-18808-Ljbffr