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Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI)

API Delevan, Inc., Milwaukee, WI, United States


This position is hybrid onsite 3 days a week in our downtown Milwaukee, WI headquarters.* Independently design and produce production-ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.* Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.* Support motion graphics and short-form video assets to support digital campaigns and social channels.* Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.* Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.* Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.* Bachelor's degree in marketing, Visual Communications, or related field.* 4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing* Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required.* Working knowledge of the buyers journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.* Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.* Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.* Excellent attention to detail and a commitment to brand consistency across all deliverables.* Excellent verbal and written communication skills.**Job Summary for Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI)** The Marketing Specialist is responsible for the design and production of B2B marketing materials across print and digital channels, in support of integrated marketing campaigns. This position requires demonstrated hands-on proficiency in graphic design and marketing asset production, combined with an understanding of B2B campaign execution. The role reports to the Marketing Manager to support strategic business objectives. **Key Responsibilities:** The Marketing Specialist will assist the Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention. **Required Skills and Qualifications:** Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills. **Preferred Skills and Qualifications:** Experience in a manufacturing, industrial, or technical B2B environment. Motion graphics or video production experience (After Effects, Premiere Pro, or similar). Familiarity with CRM platforms, particularly Salesforce. Experience designing for trade show and event environments (large-format print, booth displays). * Medical, Dental, Vision and Prescription Drug Coverage* Spending accounts (HSA, Health Care FSA and Dependent Care FSA)* Paid Time Off and Holidays* 401k Retirement Plan with Matching Employer Contributions* Life and Accidental Death & Dismemberment (AD&D) Insurance* Paid Leaves* Tuition AssistanceRegal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills.

If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.At Regal Rexnord, our business purpose is to create a better tomorrow with sustainable solutions that power, transmit and control motion.**Our Values**Our values frame our culture - a shared understanding of how we think and act relative to our key stakeholders. We center our behaviors, actions and decisions around the following values:* Integrity* Responsibility* Diversity, Engagement & Inclusion* Customer Success* Innovation with Purpose* Continuous Improvement* Performance* Passion to Win....with a Sense of Urgency #J-18808-Ljbffr