Assistant Vice President, Channel Marketing
National Pork Board, Des Moines, IA, United States
The National Pork Board (NPB) is looking for a motivated, results-driven leader to join our team as Assistant Vice President, Channel Marketing. In this high-impact role, you’ll lead the development and execution of innovative channel strategies that grow demand, strengthen partnerships, and drive measurable growth for the pork category across both retail and foodservice.
At the National Pork Board, you’ll play a key role in advancing the TASTE WHAT PORK CAN DO® campaign and shaping the future of the pork industry. You’ll work alongside passionate professionals, influence national strategy, and drive meaningful impact across the food ecosystem.
If you’re passionate about connecting insights, innovation, and execution—and ready to shape the future of a dynamic industry—this is your opportunity.
Responsibilities
Develop and lead a comprehensive channel marketing strategy across retail and foodservice to grow demand for fresh and processed pork
Identify and activate high-impact opportunities with retailers, operators, distributors, and industry partners
Oversee the development of channel programs that support the entire food supply chain
Build and maintain strong relationships across the pork value chain, including retail, foodservice, packers/processors, and state organizations
Partner with Business Intelligence to translate insights into actionable go-to-market strategies
Drive category growth and profitability through data-informed decision-making
Lead and manage a channel team
Develop and execute account strategies for key partners and manage select strategic accounts
Oversee account management plans for strategic accounts that offer best ROI
Monitor performance metrics (IRI, Numerator, retailer data) and turn insights into action
Represent NPB at key industry events
Manage annual channel budget and ensure strong ROI on Checkoff investments
Experience/Skills
Bachelor’s degree in business, marketing, culinary arts, or related field
10–15+ years of experience in food/retail, marketing, or related industries
Strong background in strategy development and execution
Deep understanding of retail merchandising, foodservice, supply chain, and pork processing
Proven ability to influence, innovate, and build relationships across complex organizations
Experience leveraging data and insights to drive business outcomes
Exceptional communication and leadership skills, including public speaking
A collaborative mindset with the ability to lead cross-functional teams
Self-starter with a passion for identifying new growth opportunities
Travel Requirements
Up to 70% domestic travel (air and ground)
Valid driver’s license required
National Pork Board’s home office is in Clive, Iowa. Preference will be given to candidates that can work a hybrid schedule (at least 3 days per week) in the Clive office; remote candidates may be considered. Relocation assistance will be available. Up to 70% domestic travel is necessary. Valid driver’s license and/or passport required.
Full-time starting salary range is $170K-200K. Please note: This starting range is based on a general market pay assessment. However, individual salary decisions take into account a variety of factors including but not limited to: business and local market considerations, internal equity, and overall candidate skills, education and experience.
The National Pork Board, an equal opportunity employer, offers an exceptional benefits package and work environment.
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At the National Pork Board, you’ll play a key role in advancing the TASTE WHAT PORK CAN DO® campaign and shaping the future of the pork industry. You’ll work alongside passionate professionals, influence national strategy, and drive meaningful impact across the food ecosystem.
If you’re passionate about connecting insights, innovation, and execution—and ready to shape the future of a dynamic industry—this is your opportunity.
Responsibilities
Develop and lead a comprehensive channel marketing strategy across retail and foodservice to grow demand for fresh and processed pork
Identify and activate high-impact opportunities with retailers, operators, distributors, and industry partners
Oversee the development of channel programs that support the entire food supply chain
Build and maintain strong relationships across the pork value chain, including retail, foodservice, packers/processors, and state organizations
Partner with Business Intelligence to translate insights into actionable go-to-market strategies
Drive category growth and profitability through data-informed decision-making
Lead and manage a channel team
Develop and execute account strategies for key partners and manage select strategic accounts
Oversee account management plans for strategic accounts that offer best ROI
Monitor performance metrics (IRI, Numerator, retailer data) and turn insights into action
Represent NPB at key industry events
Manage annual channel budget and ensure strong ROI on Checkoff investments
Experience/Skills
Bachelor’s degree in business, marketing, culinary arts, or related field
10–15+ years of experience in food/retail, marketing, or related industries
Strong background in strategy development and execution
Deep understanding of retail merchandising, foodservice, supply chain, and pork processing
Proven ability to influence, innovate, and build relationships across complex organizations
Experience leveraging data and insights to drive business outcomes
Exceptional communication and leadership skills, including public speaking
A collaborative mindset with the ability to lead cross-functional teams
Self-starter with a passion for identifying new growth opportunities
Travel Requirements
Up to 70% domestic travel (air and ground)
Valid driver’s license required
National Pork Board’s home office is in Clive, Iowa. Preference will be given to candidates that can work a hybrid schedule (at least 3 days per week) in the Clive office; remote candidates may be considered. Relocation assistance will be available. Up to 70% domestic travel is necessary. Valid driver’s license and/or passport required.
Full-time starting salary range is $170K-200K. Please note: This starting range is based on a general market pay assessment. However, individual salary decisions take into account a variety of factors including but not limited to: business and local market considerations, internal equity, and overall candidate skills, education and experience.
The National Pork Board, an equal opportunity employer, offers an exceptional benefits package and work environment.
#J-18808-Ljbffr