Senior Specialist, Performance Copywriter
Utah SHRM, Alexandria, VA, United States
Job Details
Location: Alexandria, VA
Compensation: $85,000 to $98,000 per year
Company Overview SHRM is a member‑driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Job Overview Step into a fast‑paced creative environment where your words generate real momentum, drive immediate business results, and spark meaningful change at the …
Work Environment This position follows a hybrid work schedule, requiring in‑office presence three days per week and remote work two days per week. Core business hours begin …
Responsibilities
Develop scroll‑stopping hooks and headlines that capture the attention of senior decision‑makers with memorable and persuasive messaging.
Write high‑impact copy for paid media, email, and SMS that targets corporate buyers, including CHROs, HR leaders, and executives.
Craft funnel‑driven messaging that moves buyers from interest to action at every stage of the funnel.
Translate complex offerings, frameworks, and enterprise solutions into clear business outcomes such as growth, efficiency, and risk reduction.
Align copy with strategic priorities and collaborate across teams to ensure consistent messaging.
Create measurable growth in the sales pipeline and total revenue by developing new ideas and initiatives.
Requirements & Qualifications
Deep knowledge of behavioural psychology concepts, including urgency, social proof, and loss aversion.
Understanding of how corporate buyers evaluate brand success and correlate that to ROI.
Bachelor’s degree in Journalism, Communications, Business, or a related field.
At least 5 years of progressively complex experience writing performance‑driven copy for B2B or enterprise audiences.
High proficiency in using AI tools to speed up workflows and improve work quality.
Entrepreneurial spirit and habit of taking initiative to develop new ideas and solutions.
Equal Opportunity Employer Legal Disclaimer: SHRM is an equal‑opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever‑evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued, and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text.
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Compensation: $85,000 to $98,000 per year
Company Overview SHRM is a member‑driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Job Overview Step into a fast‑paced creative environment where your words generate real momentum, drive immediate business results, and spark meaningful change at the …
Work Environment This position follows a hybrid work schedule, requiring in‑office presence three days per week and remote work two days per week. Core business hours begin …
Responsibilities
Develop scroll‑stopping hooks and headlines that capture the attention of senior decision‑makers with memorable and persuasive messaging.
Write high‑impact copy for paid media, email, and SMS that targets corporate buyers, including CHROs, HR leaders, and executives.
Craft funnel‑driven messaging that moves buyers from interest to action at every stage of the funnel.
Translate complex offerings, frameworks, and enterprise solutions into clear business outcomes such as growth, efficiency, and risk reduction.
Align copy with strategic priorities and collaborate across teams to ensure consistent messaging.
Create measurable growth in the sales pipeline and total revenue by developing new ideas and initiatives.
Requirements & Qualifications
Deep knowledge of behavioural psychology concepts, including urgency, social proof, and loss aversion.
Understanding of how corporate buyers evaluate brand success and correlate that to ROI.
Bachelor’s degree in Journalism, Communications, Business, or a related field.
At least 5 years of progressively complex experience writing performance‑driven copy for B2B or enterprise audiences.
High proficiency in using AI tools to speed up workflows and improve work quality.
Entrepreneurial spirit and habit of taking initiative to develop new ideas and solutions.
Equal Opportunity Employer Legal Disclaimer: SHRM is an equal‑opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives, and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever‑evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued, and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text.
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