Marketing Strategist - Acquisition or ECM
Bread, Indiana, PA, United States
Job Summary
The Marketing Strategist assists in delivering best‑in‑class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data‑driven insights and vertical expertise, the Strategist works with the Marketing Manager to develop marketing strategies for assigned market segments, brand partners or verticals and independently coordinates the execution of those strategies. Together, the Strategist and Manager develop acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. Essential Job Functions
The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills are needed.
(35%) Leads the execution of campaign strategies, partnering with cross‑disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral, manages program timelines, and coordinates across a matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously.
(20%) Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds.
(15%) Assists with development of campaign performance reporting and continuous monitoring. Compiles and contributes to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders.
(10%) Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results.
(10%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni‑channel marketing materials. Assists with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and regulatory concerns.
(10%) Minimum Qualifications
High School Diploma or GED. 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields. Preferred Qualifications
Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience. Experience in building marketing plans and strategies for credit cards/payments. Experience in financial services marketing. Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross‑functional, matrixed teams. Proficient using Microsoft Excel, including formulas, filtering, pivot tables and lookup functions to analyze large datasets and support marketing strategy and decision‑making. Skills
Marketing Campaign Management Microsoft Excel Microsoft PowerPoint Multi‑Channel Marketing Campaigns Prioritization Problem Solving Campaign Testing Marketing Campaign Development Marketing Campaign Reporting Marketing Campaign Strategy Reports To
Manager and above Work Environment
Normal office environment (Remote or Hybrid). 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Physical and Mental Requirements
Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast‑paced work environment Equal Employment Opportunity
The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E‑Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com.
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The Marketing Strategist assists in delivering best‑in‑class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data‑driven insights and vertical expertise, the Strategist works with the Marketing Manager to develop marketing strategies for assigned market segments, brand partners or verticals and independently coordinates the execution of those strategies. Together, the Strategist and Manager develop acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. Essential Job Functions
The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills are needed.
(35%) Leads the execution of campaign strategies, partnering with cross‑disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral, manages program timelines, and coordinates across a matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously.
(20%) Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds.
(15%) Assists with development of campaign performance reporting and continuous monitoring. Compiles and contributes to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders.
(10%) Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results.
(10%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni‑channel marketing materials. Assists with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and regulatory concerns.
(10%) Minimum Qualifications
High School Diploma or GED. 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields. Preferred Qualifications
Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience. Experience in building marketing plans and strategies for credit cards/payments. Experience in financial services marketing. Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross‑functional, matrixed teams. Proficient using Microsoft Excel, including formulas, filtering, pivot tables and lookup functions to analyze large datasets and support marketing strategy and decision‑making. Skills
Marketing Campaign Management Microsoft Excel Microsoft PowerPoint Multi‑Channel Marketing Campaigns Prioritization Problem Solving Campaign Testing Marketing Campaign Development Marketing Campaign Reporting Marketing Campaign Strategy Reports To
Manager and above Work Environment
Normal office environment (Remote or Hybrid). 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Physical and Mental Requirements
Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast‑paced work environment Equal Employment Opportunity
The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E‑Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@breadfinancial.com.
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