Marketing Strategist - Acquisition or ECM
Bread Financial, Columbus, OH, United States
Job Summary
The Marketing Strategist assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Strategist assists the Marketing Manager in development of marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. As a team, the Strategist and Manager develops acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. Essential Job Functions
The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed. (35%) Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously. (20%) Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds. (15%) Assists with development of campaign performance reporting and continuous monitoring. Compiles and contributes to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. (10%) Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results. (10%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assists with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns. (10%) Minimum Qualifications
High School Diploma or GED. 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields. Preferred Qualifications
Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience. Experience in building marketing plans and strategies for credit cards/payments. Experience in financial services marketing. Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross functional, matrixed teams. Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making. Skills
Marketing Campaign Management Microsoft Excel Microsoft PowerPoint Multi-Channel Marketing Campaigns Prioritization Problem Solving Campaign Testing Marketing Campaign Development Marketing Campaign Reporting Marketing Campaign Strategy Reports To
Manager and above Direct Reports
0 Work Environment
Normal office environment. Remote or Hybrid, 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Physical And Mental Requirements
Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast-paced work environment Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary Range
Base Salary: $79,500.00 - $144,100.00 California: $91,500.00 - $180,100.00 Colorado: $79,500.00 - $151,300.00 New York: $87,500.00 - $180,100.00 Washington: $83,500.00 - $165,700.00 Maryland: $83,500.00 - $158,500.00 Washington DC: $91,500.00 - $165,700.00 Illinois: $79,500.00 - $158,500.00 New Jersey: $91,500.00 - $165,700.00 Vermont: $79,500.00 - $144,100.00 Ohio: $79,500.00 - $144,100.00 Benefits
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits, including basic and optional life insurance, supplemental medical plans, and short and long‑term disability coverage. Eligible associates receive 11 paid holidays. Associates participate in a 401(k) plan, Flexible Time Off, paid sick and safe time, and paid parental leave after a waiting period. Associates can also elect company stock purchase and earn annual incentive bonuses. Equal Opportunity Employer
Company is an Equal Opportunity Employer. All applicants must be legally authorized to work in the United States. Company participates in E-Verify. Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws. Company complies with the Americans with Disabilities Act and provides accommodations for applicants needing them. Job Family
Marketing Job Type
Regular
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The Marketing Strategist assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Strategist assists the Marketing Manager in development of marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. As a team, the Strategist and Manager develops acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs. Essential Job Functions
The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed. (35%) Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously. (20%) Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds. (15%) Assists with development of campaign performance reporting and continuous monitoring. Compiles and contributes to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. (10%) Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results. (10%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assists with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns. (10%) Minimum Qualifications
High School Diploma or GED. 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields. Preferred Qualifications
Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience. Experience in building marketing plans and strategies for credit cards/payments. Experience in financial services marketing. Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross functional, matrixed teams. Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making. Skills
Marketing Campaign Management Microsoft Excel Microsoft PowerPoint Multi-Channel Marketing Campaigns Prioritization Problem Solving Campaign Testing Marketing Campaign Development Marketing Campaign Reporting Marketing Campaign Strategy Reports To
Manager and above Direct Reports
0 Work Environment
Normal office environment. Remote or Hybrid, 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location. Physical And Mental Requirements
Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Maintain focus in high pressure or fast-paced work environment Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. Salary Range
Base Salary: $79,500.00 - $144,100.00 California: $91,500.00 - $180,100.00 Colorado: $79,500.00 - $151,300.00 New York: $87,500.00 - $180,100.00 Washington: $83,500.00 - $165,700.00 Maryland: $83,500.00 - $158,500.00 Washington DC: $91,500.00 - $165,700.00 Illinois: $79,500.00 - $158,500.00 New Jersey: $91,500.00 - $165,700.00 Vermont: $79,500.00 - $144,100.00 Ohio: $79,500.00 - $144,100.00 Benefits
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits, including basic and optional life insurance, supplemental medical plans, and short and long‑term disability coverage. Eligible associates receive 11 paid holidays. Associates participate in a 401(k) plan, Flexible Time Off, paid sick and safe time, and paid parental leave after a waiting period. Associates can also elect company stock purchase and earn annual incentive bonuses. Equal Opportunity Employer
Company is an Equal Opportunity Employer. All applicants must be legally authorized to work in the United States. Company participates in E-Verify. Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws. Company complies with the Americans with Disabilities Act and provides accommodations for applicants needing them. Job Family
Marketing Job Type
Regular
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