Senior Conversion & Product Analyst (all genders)
Glow25, New Bremen, OH, United States
Responsibilities
Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights.
Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels.
Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy‑compliant data collection.
Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness.
Collaborate with CRM: Partner with the CRM team to deliver insights across subscriptions, newsletter performance, refer‑a‑friend, and loyalty programs to optimize retention and customer lifetime value.
Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad‑hoc analysis.
Proactive Analysis: Identify trends, user behaviours, and opportunities for product or marketing improvement—without always being asked.
Enable Self‑Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self‑service data sets in Lightdash.
Qualifications
3+ years in product analytics roles, ideally across both product and marketing analytics.
Proven skills in event tracking (client‑side and server‑side), product instrumentation, and campaign analysis.
Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery.
Advanced knowledge of GTM and GA4.
Experience with Shopify is a strong advantage.
Comfortable navigating ambiguity and independently driving clarity.
Demonstrated sense of ownership and proactive problem‑solving skills.
Proficiency in English is required.
Benefits
Work flexibly: flexible hours and smart time tracking.
Home‑office allowance: one‑time €500 to set up your perfect workspace.
Fully equipped from day one with either Mac or Windows.
Glow Card: €50 monthly treat (€600 a year).
Learning support: Glowcademy, dedicated learning time, or personal development support.
Product discount: 40% off our entire product range.
Vacation: 30 days + 1 personal holiday + up to 10 unpaid days off + New Year’s Eve off.
Health insurance: reimbursement up to €600 per year for vision, alternative medicine, or dental cleanings.
Pension: €600 contribution after probation, with a 20% top‑up for additional contributions.
Partner perks: access to discounts and special offers from top brands.
Company merchandise: exclusive Glow25 merch.
Wellness options: Urban Sports Club or Wellpass memberships.
We encourage people from all backgrounds—particularly women and under‑represented groups—to apply, even if you don’t check every box.
#J-18808-Ljbffr
Partner with Product and Marketing: Work closely with Product Managers and Marketers to define success metrics, evaluate experiments, and generate actionable insights.
Build and Maintain the Funnel: Own a sophisticated conversion funnel setup that connects user behavior across platforms and channels.
Tracking & Instrumentation: Contribute to event tracking design, including server-side tracking, to ensure reliable and privacy‑compliant data collection.
Campaign Analysis: Help the Marketing team understand campaign performance, user acquisition quality, and channel effectiveness.
Collaborate with CRM: Partner with the CRM team to deliver insights across subscriptions, newsletter performance, refer‑a‑friend, and loyalty programs to optimize retention and customer lifetime value.
Data Modeling & Engineering: Use SQL and dbt to model clean, usable datasets that power dashboards and ad‑hoc analysis.
Proactive Analysis: Identify trends, user behaviours, and opportunities for product or marketing improvement—without always being asked.
Enable Self‑Serve: Help build a culture of data access by creating clear documentation, training materials, and intuitive self‑service data sets in Lightdash.
Qualifications
3+ years in product analytics roles, ideally across both product and marketing analytics.
Proven skills in event tracking (client‑side and server‑side), product instrumentation, and campaign analysis.
Strong command of SQL (Python is an advantage) and experience working with cloud data warehouses like BigQuery.
Advanced knowledge of GTM and GA4.
Experience with Shopify is a strong advantage.
Comfortable navigating ambiguity and independently driving clarity.
Demonstrated sense of ownership and proactive problem‑solving skills.
Proficiency in English is required.
Benefits
Work flexibly: flexible hours and smart time tracking.
Home‑office allowance: one‑time €500 to set up your perfect workspace.
Fully equipped from day one with either Mac or Windows.
Glow Card: €50 monthly treat (€600 a year).
Learning support: Glowcademy, dedicated learning time, or personal development support.
Product discount: 40% off our entire product range.
Vacation: 30 days + 1 personal holiday + up to 10 unpaid days off + New Year’s Eve off.
Health insurance: reimbursement up to €600 per year for vision, alternative medicine, or dental cleanings.
Pension: €600 contribution after probation, with a 20% top‑up for additional contributions.
Partner perks: access to discounts and special offers from top brands.
Company merchandise: exclusive Glow25 merch.
Wellness options: Urban Sports Club or Wellpass memberships.
We encourage people from all backgrounds—particularly women and under‑represented groups—to apply, even if you don’t check every box.
#J-18808-Ljbffr