Associate Marketing Manager, Web Experience
Dexcom, San Diego, CA, United States
Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream to forever change how diabetes is managed, and 25 years later we are broadening our vision beyond diabetes to empower people to take control of health.
Responsibilities
Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
Partner closely with our internal Web‑IT and CRM‑IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates.
Drive optimization of Dexcom.com’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys.
Expand reach and engagement across a broadening DTC audience through SEO‑driven content and site optimization.
Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
Identify and implement innovative experiences on Dexcom.com (testing, enhanced UX, emerging technologies, and advanced personalization tools).
What Makes You Successful
A strong communicator and project manager who can build and maintain strong relationships with Marketing stakeholders within the Commercial organization, and translate business requirements for IT teams and web developers.
Hands‑on experience managing and optimizing website CMS platforms (Drupal, WordPress, etc.) and ideally headless CMS (Contentful, Storyblok).
Project management experience with PM tools (e.g. Asana, Jira and Scrum framework).
A solid understanding of web UX principles (usability, accessibility) and tools like Figma and LucidChart.
Familiarity with Agile project methodology and front‑end web technologies (CSS, HTML5, JavaScript).
A knowledge of modern AI search and SEO techniques.
Strong cross‑functional collaboration, organizing, problem‑solving, presentation, and decision‑making skills.
What You’ll Get
A front‑row seat to life‑changing CGM technology. Learn about our brave #dexcomwarriors community.
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in‑house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry‑leading organization committed to our employees, customers, and the communities we serve.
Travel Required
15-25%
Experience And Education Requirements
Typically requires a Bachelor's degree and 5–8 years of related experience.
Salary $82,900.00 – $138,100.00
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com.
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Responsibilities
Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
Partner closely with our internal Web‑IT and CRM‑IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates.
Drive optimization of Dexcom.com’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys.
Expand reach and engagement across a broadening DTC audience through SEO‑driven content and site optimization.
Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
Identify and implement innovative experiences on Dexcom.com (testing, enhanced UX, emerging technologies, and advanced personalization tools).
What Makes You Successful
A strong communicator and project manager who can build and maintain strong relationships with Marketing stakeholders within the Commercial organization, and translate business requirements for IT teams and web developers.
Hands‑on experience managing and optimizing website CMS platforms (Drupal, WordPress, etc.) and ideally headless CMS (Contentful, Storyblok).
Project management experience with PM tools (e.g. Asana, Jira and Scrum framework).
A solid understanding of web UX principles (usability, accessibility) and tools like Figma and LucidChart.
Familiarity with Agile project methodology and front‑end web technologies (CSS, HTML5, JavaScript).
A knowledge of modern AI search and SEO techniques.
Strong cross‑functional collaboration, organizing, problem‑solving, presentation, and decision‑making skills.
What You’ll Get
A front‑row seat to life‑changing CGM technology. Learn about our brave #dexcomwarriors community.
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in‑house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry‑leading organization committed to our employees, customers, and the communities we serve.
Travel Required
15-25%
Experience And Education Requirements
Typically requires a Bachelor's degree and 5–8 years of related experience.
Salary $82,900.00 – $138,100.00
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at talentacquisition@dexcom.com.
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