Senior Director Brand Experience
Oviva, New Bremen, OH, United States
Senior Director of Brand Experience
As Senior Director of Brand Experience you will set the vision and strategic roadmap for our brand, ensuring that our current and future patients have a fantastic experience with our brand and that we grow our brand awareness and equity. In particular you will own and drive:
Oviva’s end-to-end brand vision; from research and positioning to creative strategy and execution
Market research to understand our target customers and their needs, including identification and scoping of new customer profiles
Definition of a consistent positioning and brand experience to be applied across the whole patient funnel (from ad to app), tailored to each customer profile
Development and execution of our brand and media strategy to grow long-term brand awareness, but also deliver short-term on brandformance results
Budget ownership and allocation
Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies.
Qualifications
Visionary strategic thinker with a track record of turning brand experience into company growth
Strategic brand thinking (positioning/ messaging, customer profile identification, competitor assessment)
Experience with qualitative and quantitative market research
Strong analytical mindset and skilled in forecasting, budgeting, and performance analysis to evaluate channel performance using statistical methods like MMM, attribution models, lift tests, but also performance and media KPIs
Experience with analytics tools (e.g., TVSquared, GA4, Looker or similar)
Experience and strong vision how to integrate AI in the team’s daily work to drive efficiencies and competitive edge, e.g., through faster experimentation
Mastery of offline and digital reach channels (TV, Radio, YouTube) and brand performance
Experience managing brand marketing at scale (e.g., 7-figure budgets)
Proven ability to lead without direct authority, managing cross-functional and external teams
Confident operating in ambiguity, able to prioritise effectively and move quickly from idea to execution
Strong communicator and mentor, able to drive alignment and shared purpose
Fluency in German and English
Growth‑minded leader with a role‑model mindset, eager to shape future leaders
Background in fast‑paced and competitive industries
Experience steering media agencies to achieve desired brand outcomes
Experience in highly regulated industries (health, fintech)
Experience in operative media buying and managing digital marketing channels is a plus
Education & Qualifications
8–10+ years in brand marketing, with at least 2+ years in a team leadership role in a high‑performance environment
Brand Strategy & Positioning
Define and evolve Oviva’s brand positioning and experience strategy, with an initial focus on Germany and the potential to shape our approach across existing and new markets. Lead market research to deepen understanding of current and future patient profiles, and translate insights into a consistent brand experience across the full patient funnel — from first ad impression to in‑app engagement. Assess market segmentation and size against Oviva’s growth ambition, and define clear segment‑level growth priorities and best‑practice playbooks.
Media Strategy & Campaign Execution
Own the brand and media strategy across TV, CTV, Radio, OOH, YouTube, and Print, driving brand awareness, consideration, and patient acquisition. Set the strategic direction for campaigns, continuously testing and optimising for both brandformance and lead generation outcomes. Lead agency relationships, negotiate media placements, and steer partners towards ROI‑based approaches that balance awareness with performance.
Forecasting & Performance
Own forecasting for lead volume, spend, and cost efficiency. Define brand and media KPIs (awareness, reach, CPM, CPL, ROAS) and apply rigorous measurement frameworks— including MMM, brand lift studies, and attribution models—to evaluate impact and guide investment decisions. Keep stakeholders informed to enable faster, better‑resourced decisions.
Cross‑Functional Leadership
Partner closely with Performance Marketing, Creative, Product, and local market teams to ensure full‑funnel alignment, consistent messaging, and campaigns that are accessible, relevant, and conversion‑driven. Act as the ultimate brand custodian across functions, resolving trade‑offs between brand integrity and short‑term performance pressures. Collaborate with Data Science & Analytics on forecasting and media mix modelling, and with Product Marketing and UX Research on patient insights.
Team & Budget Ownership
Lead and develop a team covering Creative, Media Strategy, and Market Insights (including roles to be hired), fostering a high‑performance culture aligned with Oviva’s mission. Own and allocate the brand investment budget (€5M in 2026), ensuring spend is optimised for maximum commercial and patient impact.
A mission‑driven environment focused on making a real‑world impact.
High‑growth opportunities with a clear path to broader strategic leadership.
A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland.
Annual learning & development budget.
Home working allowance and flexible working hours.
Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.)
Inclusive Culture We put the patient first, we empower our teams, we make it happen.
Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team.
We're proud to be a Disability Confident Employer.
#J-18808-Ljbffr
Oviva’s end-to-end brand vision; from research and positioning to creative strategy and execution
Market research to understand our target customers and their needs, including identification and scoping of new customer profiles
Definition of a consistent positioning and brand experience to be applied across the whole patient funnel (from ad to app), tailored to each customer profile
Development and execution of our brand and media strategy to grow long-term brand awareness, but also deliver short-term on brandformance results
Budget ownership and allocation
Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies.
Qualifications
Visionary strategic thinker with a track record of turning brand experience into company growth
Strategic brand thinking (positioning/ messaging, customer profile identification, competitor assessment)
Experience with qualitative and quantitative market research
Strong analytical mindset and skilled in forecasting, budgeting, and performance analysis to evaluate channel performance using statistical methods like MMM, attribution models, lift tests, but also performance and media KPIs
Experience with analytics tools (e.g., TVSquared, GA4, Looker or similar)
Experience and strong vision how to integrate AI in the team’s daily work to drive efficiencies and competitive edge, e.g., through faster experimentation
Mastery of offline and digital reach channels (TV, Radio, YouTube) and brand performance
Experience managing brand marketing at scale (e.g., 7-figure budgets)
Proven ability to lead without direct authority, managing cross-functional and external teams
Confident operating in ambiguity, able to prioritise effectively and move quickly from idea to execution
Strong communicator and mentor, able to drive alignment and shared purpose
Fluency in German and English
Growth‑minded leader with a role‑model mindset, eager to shape future leaders
Background in fast‑paced and competitive industries
Experience steering media agencies to achieve desired brand outcomes
Experience in highly regulated industries (health, fintech)
Experience in operative media buying and managing digital marketing channels is a plus
Education & Qualifications
8–10+ years in brand marketing, with at least 2+ years in a team leadership role in a high‑performance environment
Brand Strategy & Positioning
Define and evolve Oviva’s brand positioning and experience strategy, with an initial focus on Germany and the potential to shape our approach across existing and new markets. Lead market research to deepen understanding of current and future patient profiles, and translate insights into a consistent brand experience across the full patient funnel — from first ad impression to in‑app engagement. Assess market segmentation and size against Oviva’s growth ambition, and define clear segment‑level growth priorities and best‑practice playbooks.
Media Strategy & Campaign Execution
Own the brand and media strategy across TV, CTV, Radio, OOH, YouTube, and Print, driving brand awareness, consideration, and patient acquisition. Set the strategic direction for campaigns, continuously testing and optimising for both brandformance and lead generation outcomes. Lead agency relationships, negotiate media placements, and steer partners towards ROI‑based approaches that balance awareness with performance.
Forecasting & Performance
Own forecasting for lead volume, spend, and cost efficiency. Define brand and media KPIs (awareness, reach, CPM, CPL, ROAS) and apply rigorous measurement frameworks— including MMM, brand lift studies, and attribution models—to evaluate impact and guide investment decisions. Keep stakeholders informed to enable faster, better‑resourced decisions.
Cross‑Functional Leadership
Partner closely with Performance Marketing, Creative, Product, and local market teams to ensure full‑funnel alignment, consistent messaging, and campaigns that are accessible, relevant, and conversion‑driven. Act as the ultimate brand custodian across functions, resolving trade‑offs between brand integrity and short‑term performance pressures. Collaborate with Data Science & Analytics on forecasting and media mix modelling, and with Product Marketing and UX Research on patient insights.
Team & Budget Ownership
Lead and develop a team covering Creative, Media Strategy, and Market Insights (including roles to be hired), fostering a high‑performance culture aligned with Oviva’s mission. Own and allocate the brand investment budget (€5M in 2026), ensuring spend is optimised for maximum commercial and patient impact.
A mission‑driven environment focused on making a real‑world impact.
High‑growth opportunities with a clear path to broader strategic leadership.
A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland.
Annual learning & development budget.
Home working allowance and flexible working hours.
Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.)
Inclusive Culture We put the patient first, we empower our teams, we make it happen.
Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team.
We're proud to be a Disability Confident Employer.
#J-18808-Ljbffr