Senior Product Marketing Manager

Overview At Oviva, we’re on a mission to make sustainable, personalised, clinically effective care accessible to everyone as we build Europe’s leading AI‑powered chronic care platform. Our digital programmes help people manage weight‑related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. Role Summary Product Marketing Manager – Patient Experience. This role defines how our products and features come to life for patients – from first interaction to long‑term engagement. The position ensures that Oviva’s products and features are strategically positioned throughout the patient journey, with a focus on onboarding, retention and re‑prescription, building expertise in patient‑facing communications and translating technical features into narratives that drive long‑term engagement and health outcomes. Key Responsibilities Messaging & Positioning: Own messaging, positioning, and visuals for onboarding and in‑product communications to ensure patients understand product value. Feature Rollouts: Lead rollout efforts for new features and pathways, aligning communication strategies with clinical intent and local market requirements. Audience Research: Conduct research to understand the motivations of active and inactive patients and translate these insights into actionable input for Product teams. Internal Enablement: Provide talk tracks, FAQs, and feature overviews to help Support, Success, and Coaching teams communicate new features to patients. Lifecycle Optimisation: Work with Data teams to monitor the impact of communications on retention, and use these insights to drive iterative improvement. Clinical Alignment: Partner with Clinical teams to ensure all messaging is medically accurate and evidence‑based. Qualifications Solid experience in Product Marketing, specifically managing feature rollouts, onboarding and lifecycle communication. Proven experience with multi‑persona or multi‑use platforms and complex product lines. Ability to craft behaviourally informed patient‑facing narratives and translate complex clinical topics into clear narratives. Track record of working cross‑functionally with Design, Research and Technical teams. Proficiency in interpreting user research and data to inform messaging and continuous improvement. Fluent in spoken and written German and English (C1/C2 level). Benefits Mission‑driven environment focused on making a real‑world impact. High‑growth opportunities with a clear path to broader strategic leadership. Flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland. Annual learning & development budget. Home working allowance and flexible working hours. Competitive compensation, benefits and inclusive policies (enhanced leave, etc.). Values and EEO We put the patient first, empower our teams and make it happen. Oviva is proud to be a Disability Confident Employer and welcomes applicants from all backgrounds and identities. We comply with equal employment opportunity laws and encourage diversity in all areas of our workforce. #J-18808-Ljbffr