Vasquez Law Firm PLLC is hiring: Paid Ads Specialist in Myrtle Point

Paid Ads Specialist (Google + Meta + Creative)

We are seeking a results-driven Paid Ads Specialist with strong experience in Google Ads and Meta Ads for lead generation. This role is responsible for building, launching, managing, and optimizing paid campaigns that generate high-quality leads and measurable business results.

This is not just a media buying role. The ideal candidate must also be able to develop ad angles, write compelling ad copy, and collaborate on or create ad creatives that improve conversion performance.

The right candidate is analytical, proactive, organized, and performance-focused, with the ability to work in a fast-paced environment where speed, testing, and accountability matter.

Responsibilities:
Paid Media Management
Build, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)
Build and manage Meta Ads campaigns (Facebook & Instagram)
Optimize campaigns for lead generation, CPL, CPA, booked consultations, and ROAS
Conduct keyword research, competitor analysis, and audience targeting
Manage budgets, bidding strategies, and daily pacing
Monitor performance and implement data-driven optimizations
Identify underperforming campaigns and take corrective actions quickly

Creative Strategy & Copywriting
Write high-converting ad copy for Google and Meta
Develop creative concepts, hooks, and messaging angles
Collaborate with the marketing team on image, video, and UGC creatives
Create basic creatives using tools like Canva, CapCut, or Adobe Express
Test variations of creatives, headlines, and CTAs
Align ads with landing pages and funnel strategy

Tracking, Reporting & Optimization
Implement and manage tracking (GA4, GTM, Meta Pixel)
Ensure accurate tracking of leads, calls, and conversions
Analyze performance and provide actionable reports
Run A/B tests across creatives, audiences, and landing pages
Maintain campaign documentation and reporting

Cross-Functional Collaboration
Work with creative, content, intake, and web teams
Support landing page optimization (CRO)
Coordinate campaign launches, assets, and timelines
Identify and scale high-performing campaigns

Qualifications:
Required:
3+ years of experience managing Google Ads campaigns
2+ years of experience managing Meta Ads campaigns
Proven success in generating leads with measurable ROI
Strong knowledge of Google Ads (Search, Display, YouTube, Performance Max)
Strong knowledge of Meta Ads Manager and audience targeting
Experience writing high-converting ad copy
Experience with GA4, Google Tag Manager, and Meta Pixel
Strong analytical and data-driven mindset
Experience managing budgets and scaling campaigns
Strong organization and time management skills
Ability to manage multiple campaigns and deadlines

Preferred:
Google Ads certifications
Experience in legal marketing or service-based businesses
Experience creating ad creatives
Knowledge of landing page optimization and CRO
Bilingual English/Spanish (plus)
Experience with CRM attribution, call tracking, and lead quality analysis

About Company:
Vasquez Law Firm is a fast-growing, bilingual law firm serving clients across multiple practice areas, including Immigration, Personal Injury, Workers Compensation, Criminal Defense, and Family Law.

We are building a high-performance, AI-driven ecosystem focused on generating qualified consultations and delivering life-changing legal solutions at scale. Our team values accountability, speed, continuous improvement, and results.

At Vasquez Law Firm, you are not just joining a jobyou are joining a mission.