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Onboarding & Implementation Lead – Marketing Technology (B2B SaaS)

Ikuto, San Mateo, CA, United States


Onboarding & Implementation Lead – Marketing Technology (B2B SaaS) This role sits at the intersection of marketing, technology, and customer delivery. As an Onboarding & Implementation Lead, you will work hands‑on with new B2B customers during onboarding, helping them design their first campaigns, configure integrations, and translate our AI platform into meaningful go‑to‑market outcomes. The role We’re hiring an Onboarding & Implementation Lead to help B2B marketing teams successfully adopt a fast‑growing AI platform and see real value early. This is a post‑sales, consultative role; you’ll advise marketing teams on how to use the product effectively from day one. Base pay range $120,000.00/yr – $200,000.00/yr Location San Mateo, CA (Hybrid – 3 days in office) Type Full‑time Experience ~3–7 years What you’ll be doing Lead onboarding for new B2B customers, from kickoff through early adoption Partner with demand gen, product marketing, and growth teams to shape initial campaigns Guide customers on campaign structure, messaging workflows, and activation strategy Configure and support integrations with tools like HubSpot, Marketo, Salesforce Run working sessions, check‑ins, and hands‑on setup calls with customers Help customers reach first ROI as quickly as possible Collaborate with Sales to understand customer context and tailor onboarding plans Share customer feedback and real‑world use cases with Product and Engineering What we’re looking for We’re particularly interested in candidates who bring real marketing domain exposure, for example: Experience working closely with B2B marketing teams (demand gen, product marketing, growth, lifecycle) Background in marketing technology or sales technology environments Familiarity with campaign‑based thinking: audiences, channels, messaging, activation Comfort configuring and working inside tools like HubSpot, Marketo, Salesforce Alongside that, you’ll likely have: 3–7 years in a customer‑facing SaaS role (implementation, onboarding, solutions consulting, customer success engineering, etc.) A consultative, hands‑on approach to customer work Strong communication skills and confidence advising customers Comfort operating in a fast‑moving, early‑stage environment What this role is not Not a pure marketing role Not a support or ticket‑driven CSM position Not a pre‑sales solutions architect role Not a long‑term account management or renewals role Early‑stage, VC‑backed AI company building for modern B2B marketing teams High ownership role with direct influence on customer success and product direction Close collaboration with founders, product, and engineering In‑office culture with flexibility and pace Helpful backgrounds (not requirements) Martech / salestech SaaS Post‑sales solutions or implementation roles Marketing operations, growth ops, or GTM‑adjacent roles Consulting or solutions backgrounds with marketing exposure #J-18808-Ljbffr