Position Description and Purpose:
The Director, Sales and Marketing is responsible for developing and executing sales and marketing strategies that align with the company’s objectives and drive profitable revenue growth. As a key member of the company’s leadership team this position is responsible for strengthening the company’s market position, fostering a strong customer experience, aligning with other departments, and leading initiatives that expand market share, accelerate growth, and support long-term business success across global markets.
ESSENTIAL FUNCTIONS:
- Demonstrates strong LMA – leads, manages, and holds the team accountable to results and core values.
- Develop and execute strategic sales and marketing plans to meet or exceed corporate goals for profitability and growth in market share.
- Build develop and maintain strategic relationships with key customer and suppliers to strengthen partnerships, uncover growth opportunities, and enhance long term value creation.
- Collaborate with other departments to ensure strategies are aligned and customer satisfaction levels are high.
- Lead, mentor and develop a high-performing sales and marketing team.
- Oversee the management and strategic direction of product lines, ensuring alignment with market demands and company objectives.
- Identify and pursue new product and market opportunities that align with the company’s capabilities and goals.
- Create and implement efficient systems and processes to scale the sales organization and ensure seamless operation.
- Implement plans to generate market awareness and achieve a healthy pipeline of new opportunities.
- Monitor and manage growth campaigns, optimizing tactics in real time to achieve the best results.
- Conduct market analysis to understand industry trends, competitive landscape, and customer needs to inform strategic decisions.
- Coordinate and partner with European and Asian market teams to ensure global strategy alignment and to leverage cross-regional insights, resources, and opportunities.
- Prepare detailed reports on sales performance, market trends, and campaign effectiveness for executive review.
- Represent the company at industry events, conferences, and professional associations to strengthen Midwest Rubber’s reputation in key industrial markets.
- Monitor and manage company pricing policies to optimize gross margins.
- Oversee the preparation and management of the department’s budget to ensure resources are allocated for optimal impact.
QUALIFICATIONS:
Preferred Skills & Qualifications
- Bachelor’s degree in business, marketing or related field (or experience)
- Experience working in an industrial B2B environment.
- Proven track record in developing and executing successful sales and marketing strategies.
- Strong leadership and management skills
- Excellent communication, negotiation, and intrapersonal skills with the ability to engage and influence stakeholders at all levels.
- Strategic mindset with an analytical approach to problem solving and decision making
- Experience in developing systems and processes to help organizations improve scalability
Personal Competencies
- Communication: Maintains and enhances communication and relationship skills at all levels. Understand the customer relationship requirement. Able to communicate technical and business information to widely varied audiences.
- Quality: Committed to high standards of work output by reviewing work, minimizing errors, and providing clear and concise information.
- Team Work: Identifies with the business mission of Midwest Rubber and is motivated to contribute to the success of the team.
- Professionalism: Maintains consistently high standards, attends to details, always gives full attention, fully documents critical changes, and has strong analytical skills.
- Flexibility: Maintains effectiveness in different situations, is receptive to new ideas.
- Timely response/accessibility: Available when needed and responsive when called. Responds positively and quickly to client issues and Midwest Rubber’s requirements and meets deadlines while at the same time effectively balances competing priorities. Ability to multi-task and be able to represent multiple subjects and products.
- Knowledge: Keeps abreast of new products, services, and process improvement methods. Understands how to effectively apply this knowledge within the company.
- Proactive: Identifies problems and needs, proposes appropriate solutions, anticipates needs and responds accordingly.