Senior Operations Marketing Specialist
Renesas Electronics Corporation, Greenlawn, NY, United States
Job Description
A day in the life of our
Senior Marketing Operations Specialist :
Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations.
Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise.
Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement.
Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.
Salary range: $91,000 - $100,000. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Who We're Looking For
3+ years of Marketo experience
Salesforce experience
Time management & Organisational Skills
Program Management tools (JIRA)
Proficiency with Microsoft Office & GSuite
Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read the Diversity & Inclusion Statement.
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Senior Marketing Operations Specialist :
Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations.
Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise.
Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement.
Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.
Salary range: $91,000 - $100,000. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Who We're Looking For
3+ years of Marketo experience
Salesforce experience
Time management & Organisational Skills
Program Management tools (JIRA)
Proficiency with Microsoft Office & GSuite
Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read the Diversity & Inclusion Statement.
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