Associate Customer Marketing Manager, Morning Foods
General Mills, Rogers, AR, United States
OVERVIEW
Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through data‑first, customer‑centric marketing, and event programs in partnership with our Brands, Sales Teams, and Retailers. We are seeking a Customer Marketing Associate Manager to lead account‑specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities for this role include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. It requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
KEY ACCOUNTABILITIES
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
Develop and foster new partnerships with retail media insights & analytics teams
Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
Lead and participate in key customer meetings, WAMM ownership, and other omni‑campaign executive summary needs
Foster strong working relationships with sales, SGC, and marketing team members
Maintain account level customer marketing budget, creative, and reporting
Conduct data/event analyses for internal and external stakeholder learning
MINIMUM QUALIFICATIONS
Bachelor’s Degree, preferably in Economics, Marketing, or Business
Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce experience
Experience selling customer marketing plans to large retail customers
History of collaboration with cross‑functional teams, agency partners
Strong business acumen, linking analytics with consumer insights to deliver results
Customer Marketing, Media, and Search expertise with strong communication skills
Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS
Experience in developing account specific marketing media and search plans
Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
ADDITIONAL CONSIDERATIONS
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
This role is located in Rogers, Arkansas and will not consider remote applicants or international applications. General Mills will provide relocation to the candidate selected for this role as long as they meet the relocation assistance policy.
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KEY ACCOUNTABILITIES
Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
Develop and foster new partnerships with retail media insights & analytics teams
Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
Lead and participate in key customer meetings, WAMM ownership, and other omni‑campaign executive summary needs
Foster strong working relationships with sales, SGC, and marketing team members
Maintain account level customer marketing budget, creative, and reporting
Conduct data/event analyses for internal and external stakeholder learning
MINIMUM QUALIFICATIONS
Bachelor’s Degree, preferably in Economics, Marketing, or Business
Minimum 3 years in Shopper or Brand Marketing, Sales or eCommerce experience
Experience selling customer marketing plans to large retail customers
History of collaboration with cross‑functional teams, agency partners
Strong business acumen, linking analytics with consumer insights to deliver results
Customer Marketing, Media, and Search expertise with strong communication skills
Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
PREFERRED QUALIFICATIONS
Experience in developing account specific marketing media and search plans
Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
ADDITIONAL CONSIDERATIONS
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
This role is located in Rogers, Arkansas and will not consider remote applicants or international applications. General Mills will provide relocation to the candidate selected for this role as long as they meet the relocation assistance policy.
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