Lippincott - Director, Brand Marketing & Social Media Strategy
National African-American Insurance Association (NAAIA), New York, NY, United States
We're looking for a creative and entrepreneurial strategist that can help us grow our marketing capability and shape some of the world's most powerful brands. You'll have the opportunity to work across diverse client brands while also bolstering the profile of the Lippincott brand across channels.
Are you: Chronically online? Obsessed with cultural trends? Equally imaginative and rigorous? Excited by helping established brands show up in unexpected ways? A self-starter who balances collaboration and conviction?
If so, give us a shout.
Key responsibilities Be a subject matter expert in social and digital marketing for the firm Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.) Craft creative briefs to guide how the brand comes to life across channel‑specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond Develop channel‑native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy Collaborate with media partners to plan and execute paid media strategies Contribute to Lippincott's own social channels to meet the firm's broader marketing objectives
Qualifications 10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10) 3+ years of people management experience Ability to convey complex ideas and plans simply, beautifully and effectively Ability to influence/manage senior leadership internally and externally up to C‑Suite executives Experience developing and executing large‑scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands Experience partnering with and managing external companies (partners, agencies, vendors, retailers) Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush) Exceptional creative writing skills and an ability to develop brand‑aligned social copy
Additional Qualifications Experience partnering with global Fortune 500 brands Passion for culture inclusive of music, art, fashion and sport discourse Ability to present to and influence at all levels of an organization Ability to work in a fast‑paced, dynamic environment
The applicable base pay for this role is
$130K - $150K.
We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.
Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.
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Are you: Chronically online? Obsessed with cultural trends? Equally imaginative and rigorous? Excited by helping established brands show up in unexpected ways? A self-starter who balances collaboration and conviction?
If so, give us a shout.
Key responsibilities Be a subject matter expert in social and digital marketing for the firm Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.) Craft creative briefs to guide how the brand comes to life across channel‑specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond Develop channel‑native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy Collaborate with media partners to plan and execute paid media strategies Contribute to Lippincott's own social channels to meet the firm's broader marketing objectives
Qualifications 10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10) 3+ years of people management experience Ability to convey complex ideas and plans simply, beautifully and effectively Ability to influence/manage senior leadership internally and externally up to C‑Suite executives Experience developing and executing large‑scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands Experience partnering with and managing external companies (partners, agencies, vendors, retailers) Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush) Exceptional creative writing skills and an ability to develop brand‑aligned social copy
Additional Qualifications Experience partnering with global Fortune 500 brands Passion for culture inclusive of music, art, fashion and sport discourse Ability to present to and influence at all levels of an organization Ability to work in a fast‑paced, dynamic environment
The applicable base pay for this role is
$130K - $150K.
We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.
Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.
#J-18808-Ljbffr