Lippincott - Senior Associate, Brand Strategy
Oliver Wyman, New York, NY, United States
As part of
the Brand Strategy team
at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.
As a
Senior Associate , you will be responsible for structuring and managing the case in terms of thought leadership and project management. You will guide the team to deliver the solution and build top‑notch deliverables—varying from creative big ideas to elegant architecture models and more. No matter how ambiguous the brand challenge, you’ll develop the core problem structuring and solving approach to get it done. To clients, you’ll become a trusted expert they can rely on for day‑to‑day guidance. On your case teams, you’ll be a people‑manager and thought leader, steering the work plan and owning multiple workstreams of a project. And when solving multi‑disciplinary brand challenges, you’ll be a critical thought partner for other teams (e.g., design, experience) and voice of the client’s needs.
What you’ll do
Oversee and shape the development of potential brand opportunities based on client business strategy, competitive dynamics, best practice analysis, and customer insights
Structure project work plans and guide team workflow, while developing and guiding more junior team members
Be the key point‑person with clients and other stakeholders, help manage their expectations, and provide recommendations reflecting Lippincott’s point of view
Develop client relationships and contribute to new business opportunities
Conduct in‑depth interviews with client leadership and their customers
Manage case team resources (e.g., talent, firm intellectual capital, budget)
Identify other experts, frameworks, and examples from Lippincott to aid the case team in cracking multi‑disciplinary challenges for clients
Develop storyboards and identify applicable frameworks for client presentations, and then play a significant role in delivering them
Manage and analyze quantitative and qualitative customer/prospect research, partnering with analytics specialists as appropriate
What makes you a great candidate
At least 8 years of full‑time experience in consulting, business strategy, or brand strategy
MBA or equivalent welcomed, but not necessary
Advisory and leadership presence with experience enthusiastically building, motivating, and inspiring teams
Comfort with ambiguity, and the ability to steer the team’s structured problem‑solving approach to open‑ended directions or changes in priorities
Ability to lead multiple client projects simultaneously and autonomously
Outstanding presentation, writing, and the ability to communicate effectively to both the C‑suite and entry‑level (incl. PowerPoint)
Ability to connect the dots between deep business understanding, brand implications, and creative solutions to the client’s specific challenge
Ability to influence and guide multi‑disciplinary teams and diverse stakeholders to get the job done
Passionate about pushing your thinking, attacking issues from multiple angles, and stretching yourself to provide outstanding brand ideas to clients
Willingness to roll up your sleeves and solve challenges that extend the scope of brand into experience and marketing
An appetite for learning and tackling challenging topics across a diverse range of clients/industries
Openness to travel
Compensation and Benefits The applicable base pay for this role is $150,000 - $190,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case‑by‑case basis. In addition to the base salary, this position will be eligible for performance‑based incentives.
We are excited to offer a competitive total rewards package which includes health benefits, 401(k) savings as well as employee assistance programs.
Equal Opportunity Employment Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.
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the Brand Strategy team
at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.
As a
Senior Associate , you will be responsible for structuring and managing the case in terms of thought leadership and project management. You will guide the team to deliver the solution and build top‑notch deliverables—varying from creative big ideas to elegant architecture models and more. No matter how ambiguous the brand challenge, you’ll develop the core problem structuring and solving approach to get it done. To clients, you’ll become a trusted expert they can rely on for day‑to‑day guidance. On your case teams, you’ll be a people‑manager and thought leader, steering the work plan and owning multiple workstreams of a project. And when solving multi‑disciplinary brand challenges, you’ll be a critical thought partner for other teams (e.g., design, experience) and voice of the client’s needs.
What you’ll do
Oversee and shape the development of potential brand opportunities based on client business strategy, competitive dynamics, best practice analysis, and customer insights
Structure project work plans and guide team workflow, while developing and guiding more junior team members
Be the key point‑person with clients and other stakeholders, help manage their expectations, and provide recommendations reflecting Lippincott’s point of view
Develop client relationships and contribute to new business opportunities
Conduct in‑depth interviews with client leadership and their customers
Manage case team resources (e.g., talent, firm intellectual capital, budget)
Identify other experts, frameworks, and examples from Lippincott to aid the case team in cracking multi‑disciplinary challenges for clients
Develop storyboards and identify applicable frameworks for client presentations, and then play a significant role in delivering them
Manage and analyze quantitative and qualitative customer/prospect research, partnering with analytics specialists as appropriate
What makes you a great candidate
At least 8 years of full‑time experience in consulting, business strategy, or brand strategy
MBA or equivalent welcomed, but not necessary
Advisory and leadership presence with experience enthusiastically building, motivating, and inspiring teams
Comfort with ambiguity, and the ability to steer the team’s structured problem‑solving approach to open‑ended directions or changes in priorities
Ability to lead multiple client projects simultaneously and autonomously
Outstanding presentation, writing, and the ability to communicate effectively to both the C‑suite and entry‑level (incl. PowerPoint)
Ability to connect the dots between deep business understanding, brand implications, and creative solutions to the client’s specific challenge
Ability to influence and guide multi‑disciplinary teams and diverse stakeholders to get the job done
Passionate about pushing your thinking, attacking issues from multiple angles, and stretching yourself to provide outstanding brand ideas to clients
Willingness to roll up your sleeves and solve challenges that extend the scope of brand into experience and marketing
An appetite for learning and tackling challenging topics across a diverse range of clients/industries
Openness to travel
Compensation and Benefits The applicable base pay for this role is $150,000 - $190,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case‑by‑case basis. In addition to the base salary, this position will be eligible for performance‑based incentives.
We are excited to offer a competitive total rewards package which includes health benefits, 401(k) savings as well as employee assistance programs.
Equal Opportunity Employment Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of.
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