Product Marketing Specialist

At Aegis, our purpose is clear: to create raving fans through expert innovation in intralogistics. Our team combines innovative thinking with deep industry expertise to deliver solutions for projects of all sizes, throughputs, and complexities. Aegis Sortation is a leader in the intralogistics technology and innovation space. Our expertise spans E-Commerce, Freight and Parcel, and Warehouse and Distribution. As a prime integrator, we have a team capable of conceptualizing and laying out complex systems, and completing detailed design engineering, procurement, and field installation across various project platforms. Our commitment to integrating excellence throughout the project life cycle sets us apart, delivering automation solutions to businesses ranging from local service providers to international logistics giants. About the role The Product Marketing Specialist plays a critical role in telling Aegis Sortation’s story while shaping how our solutions are understood by customers, partners, and internal teams. This role bridges technical depth and creative storytelling, translating complex automation and material handling solutions into compelling, customer-focused messaging. The position supports product launches, sales enablement, ongoing market research, and content creation, while collaborating closely with sales, R&D, engineering, and Aegis leadership. What you'll do Develop and maintain product, solution, and service messaging that clearly communicates value, differentiation, and customer impact Serve as a product and technology expert by maintaining deep knowledge of Aegis solutions, underlying technologies, and market trends to support accurate, effective marketing and sales enablement content Own product launch content, including positioning, value propositions, messaging frameworks, and supporting materials Translate complex technical concepts into clear, actionable marketing statements for customer-facing and sales enablement use Create and manage customer testimonials, case studies, and whitepapers in collaboration with sales and customers Support photo and video initiatives tied to product storytelling, including planning, coordination, review, and asset management Work cross-functionally with concepting, sales, and engineering to develop detailed, customer-facing proposal documents and templates Conduct industry, market, customer, and competitor research to inform positioning and messaging decisions Manage and report on Voice of Customer (VOC) analytics related to product and customer insights Support Customer Experience Center assets, facility branding, and customer visit materials as they relate to product storytelling Support trade shows, events, and customer engagements by managing product messaging, materials, and overall marketing execution Collaborate cross-functionally with sales, engineering, operations, and leadership to ensure alignment and clarity Perform other duties, as required Embrace and promote by incorporating into your work the core values of Aegis: 1. Professionalism: Maintain a positive attitude and strong work ethic. Everyone is accountable for their work. Above all, respect others. 2. Customer Focus: Always work to exceed customer expectations. 3. Collaboration: Share ideas; train and mentor others to your level. Improve one another. 4. Take it Personal: Complete every task as if your reputation depends on it. Because it does! 5. Make it Better: Ask yourself, “What can I do to make our company better?” 6. Open Minded: Look at the possibilities and think outside the box. Embrace change. Qualifications Bachelor’s degree in marketing, business, communications, engineering, or a related field, or equivalent experience 3+ years of experience in product marketing, industrial marketing, or B2B marketing Experience working in manufacturing, automation, logistics, or adjacent industries is preferred Demonstrated ability to translate complex, technical information into clear, customer-focused messaging Experience supporting product launches, product positioning, or solution marketing initiatives Strong written and verbal communication skills with attention to clarity and structure Ability to conduct research and synthesize insights into practical marketing guidance Comfortable working cross-functionally and managing multiple priorities simultaneously Ability to communicate effectively across all levels, including C-suite Proficiency in Microsoft Office (Word, PowerPoint, Excel) General Requirements Ability to work in a hybrid environment, with in-office presence Monday through Wednesday in Louisville, KY Ability to travel occasionally for customer visits, trade shows, or internal meetings (up to 10%) Ability to sit, stand, and work at a computer for extended periods Ability to lift and carry materials up to approximately 25 pounds, such as marketing materials or equipment for events or customer visits Ability to work in office, manufacturing, and customer environments as needed Health insurance 401k Paid time off 10 Company Holidays This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job‑related duties as requested by their supervisor. It is the policy of Aegis Sortation to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, pregnancy or pregnancy‑related condition, status with regard to public assistance, veteran status, citizenship status (if authorized to work in the U.S.), or any other characteristic protected by federal, state or local law. In addition, Aegis Sortation will provide reasonable accommodation for qualified individuals with disabilities. #J-18808-Ljbffr