Integrated Marketing Specialist (7552C) 85377

Departmental Overview One of the nation’s leading university museums, BAMPFA is a forum for cultural experiences that transform individuals and advance the local, national, and global discourse on art and film. As the premier visual arts venue at America’s top public research university, BAMPFA is uniquely dedicated to art and film in equal measure, presenting more than 300 film screenings, dozens of public programs, and more than fifteen exhibitions annually. Position Summary The Integrated Marketing Specialist leads integrated campaigns that grow BAMPFA’s audiences, deepen community engagement, and advance our mission across every touchpoint. The role serves as the connective tissue across a collaborative marketing team, partnering closely with the Digital Marketing Manager, Publicity Manager, and Senior Graphic Designer. Key responsibilities include managing the content calendar, overseeing organic social media strategy, and reporting on impact to support BAMPFA’s mission to engage diverse audiences locally and internationally. Project Management & Production Serve as project manager for marketing campaigns and content production, ensuring timely, high‑quality delivery across a team of internal staff, freelancers, and work‑study students. Act as managing editor of the Program Guide and other print and digital collateral, owning the production calendar and assigning tasks in Asana while communicating closely with cross‑functional stakeholders and overseeing distribution. Own the execution of storytelling across social media platforms (Instagram, Facebook, LinkedIn, YouTube). Coordinate creative for paid advertising campaigns, from brief to execution. Lead work‑study students in social media content creation, scheduling, listening, and community management. Act as liaison with external partners (SFFILM, Mill Valley Film Festival, KQED, etc.) to ensure timelines and deliverables are on track. Organize marketing photography, maintaining a system for asset storage, archiving, and version control. Coordinate with web, email, and PR to align campaign timing, messaging, and deployment. Maintain accessibility best practices and manage image descriptions on social media. Reporting, Analytics, and Optimization Own impact reporting across Marketing and Audience Development, translating data into actionable insights. Compile content for a monthly Impact Report and other institutional requests, including board reports, exhibition reports, and grant reports. Evaluate social media performance and recommend strategic shifts based on learnings. Institute a new social‑listening process to track, analyze, and act on insights. Lead debriefs related to the Program Guide and other cross‑functional projects, distilling learnings and implementing improvements. Administration and Departmental Operations Support day‑to‑day operational infrastructure of the Marketing and Audience Development team. Process invoices and expenses with timely submission and budget tracking. Represent Marketing at community events as needed (may require occasional evenings or weekends). Maintain departmental folders and systems, including archiving final materials in print, PDF, and visual asset formats. Required Qualifications Understanding of fundamental marketing principles, strategies, techniques, and best practices. Ability to manage concurrent projects from initiation through completion, maintaining clear timelines, prioritized task lists, and accountability across internal teams and external partners. Expertise in building and maintaining workflows in project‑management platforms such as Asana; ability to anticipate bottlenecks and communicate proactively. Strategy development via storytelling through digital and print communication. Experience building accessible and inclusive campaigns to reach new audiences. Social media channel expertise and knowledge of industry best practices. Proactive cross‑functional communication to set expectations, secure buy‑in, and provide an insight‑driven point of view. Ability to write clearly for internal audiences (creative briefs, impact reports) and external audiences (marketing copy). Bachelor’s degree in a related field and/or equivalent experience or training. Preferred Qualifications Familiarity with BAMPFA (or comparable organization) and its mission, goals, and programs. Experience working at an arts or film‑focused institution with a community‑driven mission. Familiarity with Web Content Accessibility Guidelines (WCAG) 2.2 Level AA. Salary & Benefits This is a full‑time career position. The salary range for this role is $82,800, and the position may qualify for a hybrid or remote arrangement up to 40 %. On‑site presence may be required on short notice. Full benefits information is available on the University of California’s Compensation & Benefits website. Other Information As a condition of employment, candidates may be required to undergo fingerprinting and a background check. The University of California reserves the right to make employment contingent upon successful completion of the background check. Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law. #J-18808-Ljbffr