Integrated Marketing Specialist (7552C) #85377

Integrated Marketing Specialist (7552C) #85377 Position Overview The Integrated Marketing Specialist leads integrated campaigns that grow BAMPFA's audiences, deepen community engagement, and advance our mission across every touchpoint. Reporting to the Director of Marketing and Audience Development, the person in this role serves as the connective tissue across a collaborative marketing team partnering closely with the Digital Marketing Manager, Publicity Manager, and Senior Graphic Designer. This role will also oversee organic social media strategy. Candidates with agency or in‑house creative team backgrounds will find this role structurally familiar. The Specialist writes creative briefs, manages timelines, owns the content calendar, and reports on impact in support of BAMPFA's mission to engage a diverse range of audiences locally and internationally, including visitors, members, donors, students, researchers, and art and film professionals. Responsibilities Project Management & Production Serve as project manager for marketing campaigns and content production, ensuring timely, high‑quality delivery across a team of internal staff, freelancers, and work‑study students. Act as managing editor of the Program Guide and other print and digital collateral, owning the production calendar and assigning tasks in Asana, communicating closely with cross‑functional stakeholders, and overseeing distribution. As social media channel owner, oversee the execution of storytelling across platforms including Instagram, Facebook, LinkedIn, and YouTube. Coordinate creative for paid advertising campaigns, from brief to execution. Manage work‑study students in support of social media content creation, scheduling, social listening, and community management. Act as liaison with external partners including SFFILM, Mill Valley Film Festival, KQED, and other collaborators to ensure deliverables and timelines are on track. Organize marketing photography, maintaining a system for asset storage, archiving, and version control for the department. Coordinate with web, email, and PR to align campaign timing, messaging, and deployment. Stay up‑to‑date on university and field‑wide best practices and requirements for accessibility, managing image descriptions on social media. Reporting, Analytics, and Optimization Own impact reporting across Marketing and Audience Development, translating data into actionable insights. Compile content across the Marketing and Audience Development Team for a monthly Impact Report, and other institutional requests as needed including board reports, exhibition reports, and grant reports. Evaluate social media performance and recommend strategic shifts based on learnings. As social media channel owner, institute a new process for social listening to track, analyze and act on insights. Lead debriefs related to the Program Guide, and other cross‑functional projects with an eye toward distilling learnings and implementing them. Administration and Departmental Operations Support the day‑to‑day operational infrastructure of the Marketing and Audience Development team. Invoice and expense processing with timely submission and budget tracking. Represent Marketing at community events as needed (may require occasional evenings or weekends). Maintains departmental folders and systems, including archiving of materials in final form (print, pdf, etc.) and management of visual assets. Other duties as assigned. Required Qualifications Understanding of fundamental marketing principles, strategies, techniques, and best practices. Ability to manage concurrent projects from initiation through completion, maintaining clear timelines, prioritized task lists, and accountability across internal teams and external partners. Expertise in building and maintaining workflows in project management platforms such as Asana; ability to anticipate bottlenecks, communicate proactively when priorities shift, and keep stakeholders aligned without requiring close supervision. Strategy development via storytelling through digital and print communication. Experience building accessible and inclusive campaigns to reach new audiences. Social Media channel expertise including knowledge of platforms and industry best practices. Communication and Influencing: Proactive cross‑functional communication with peers and leadership to set expectations, secure buy‑in, and provide an insights‑driven point of view. Ability to write clearly for internal audiences including creative briefs and impact reports, as well as for external audiences including compelling marketing copy. Bachelor's degree in related area and/or equivalent experience/training. Preferred Qualifications Familiarity with BAMPFA (or comparable organizational knowledge), including its mission, goals, achievements, infrastructure, and programs. Experience working at an arts or film focused institution, with a community‑driven mission. Familiarity with Web Content Accessibility Guidelines (WCAG) 2.2 Level AA. Salary & Benefits For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website. The budgeted annual salary range that the University reasonably expects to pay for this position is $82,800. Due to compliance with California SB‑1162, BAMPFA will not be able to offer a candidate anything above this posted amount. This is a full‑time (40 hours/week), career position that is eligible for UC Benefits. This is an exempt monthly‑paid position. This is not a visa opportunity. This position may be eligible for a hybrid/remote work arrangement up to 40%. Regular on‑site presence may be required on short notice to address operational needs. Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs and are subject to change. #J-18808-Ljbffr