Marketing Coordinator
Aston Carter, Baltimore, MD, United States
Market Sector Expertise, Planning and Execution
Marketing coordinators are responsible for assisting the marketing director in the market playbook process as well as implementation of market playbooks once they are complete. They are expected to be market segment experts and be on top of all activity that occurs within their segments. They are responsible and accountable for:
Developing a deep understanding of assigned market segments both from an external standpoint as well as internal project information.
Assisting with the market playbook process including determining team members, setting meetings, providing input, understanding and assessing strategy, performing research and recording feedback.
Driving implementation of market playbook aligned with the strategy that has been set. This includes tactic recommendation, setting team meeting schedules, defining deadlines, working with creative services and graphic designers to create market‑centric content.
Perform segment research as well as client research based on marketing template.
Project Development
Marketing coordinators are responsible for leading the development of all RSP responses including strategic thinking and effective project management of all pursuits. They must communicate the process clearly to all team members in order to keep diverse project teams informed and on track. This includes:
Logging all new opportunities into database and continuing to update as new information becomes available.
Facilitating go
o‑go process and/or strategy kick‑off meetings. Providing proposal strategy to teams that is aligned with RSP enterprise messaging. Completing the proposal briefing template and outlining a clear project plan for each proposal including setting all deadlines with teams, defining concurrent deadlines, clearly communicating, obtaining and organizing content for graphic designers and managing expectations with pursuit team. Ensuring all content is accurate, proofing has been performed and brand guidelines have been observed. Relationship Management Marketing coordinators are responsible for building and maintaining “trusted‑partner” relationships with clients, consultants, team members and RSP support staff critical to the successful delivery of their projects, and the well‑being of RSP. This includes: Working closely with the Director of Marketing, Director of Business Development, Creative Director, Marketing Manager and account/studio managers to support the strategic vision and plan for our market sectors. Assisting the Creative Director as needed to develop and execute appropriate, targeted communications based on strategic market sector plans. Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. Skills Marketing communications, Marketing coordination, Marketing proposal, Microsoft office, Administrative support, Digital marketing, Marketing strategy Additional Skills & Qualifications 5–10 years of experience in the A/E/C industry strongly preferred Supporting industrial and mission‑critical projects experience is strongly preferred Government contracting experience is helpful (but not required) Comfortable working with confidential pursuits (no non‑competes involved) Tools & Technology Bloombean (proposal software) Microsoft Excel required Prior experience with proposal systems strongly preferred Mission‑critical terminology can be learned if the candidate has the right foundation Experience Level Intermediate Level Job Type & Location This is a Permanent position based out of Baltimore, MD 21224. Pay and Benefits The pay range for this position is $85000.00 - $120000.00/yr. Base salary + annual bonus ESOP program: Company contributes a % of annual profits into employee ownership Converts to stock value annually (each July) 401(k) with 5% company match Workplace Type This is a hybrid position in Baltimore,MD 21224. Equal Opportunity Statement The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options. #J-18808-Ljbffr
o‑go process and/or strategy kick‑off meetings. Providing proposal strategy to teams that is aligned with RSP enterprise messaging. Completing the proposal briefing template and outlining a clear project plan for each proposal including setting all deadlines with teams, defining concurrent deadlines, clearly communicating, obtaining and organizing content for graphic designers and managing expectations with pursuit team. Ensuring all content is accurate, proofing has been performed and brand guidelines have been observed. Relationship Management Marketing coordinators are responsible for building and maintaining “trusted‑partner” relationships with clients, consultants, team members and RSP support staff critical to the successful delivery of their projects, and the well‑being of RSP. This includes: Working closely with the Director of Marketing, Director of Business Development, Creative Director, Marketing Manager and account/studio managers to support the strategic vision and plan for our market sectors. Assisting the Creative Director as needed to develop and execute appropriate, targeted communications based on strategic market sector plans. Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. Skills Marketing communications, Marketing coordination, Marketing proposal, Microsoft office, Administrative support, Digital marketing, Marketing strategy Additional Skills & Qualifications 5–10 years of experience in the A/E/C industry strongly preferred Supporting industrial and mission‑critical projects experience is strongly preferred Government contracting experience is helpful (but not required) Comfortable working with confidential pursuits (no non‑competes involved) Tools & Technology Bloombean (proposal software) Microsoft Excel required Prior experience with proposal systems strongly preferred Mission‑critical terminology can be learned if the candidate has the right foundation Experience Level Intermediate Level Job Type & Location This is a Permanent position based out of Baltimore, MD 21224. Pay and Benefits The pay range for this position is $85000.00 - $120000.00/yr. Base salary + annual bonus ESOP program: Company contributes a % of annual profits into employee ownership Converts to stock value annually (each July) 401(k) with 5% company match Workplace Type This is a hybrid position in Baltimore,MD 21224. Equal Opportunity Statement The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options. #J-18808-Ljbffr