Paid Media Specialist

Position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations. Job Responsibilities Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales. Support on Paid Search and Affiliate channel execution as needed. Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV). Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements. Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities. Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions. Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics. Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation. Job Requirements and Skills 3-5 years of hands‑on experience managing paid campaigns in an e‑commerce or DTC environment. Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; a strong understanding of social commerce trends and algorithm dynamics. Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus. Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.) – experience working with digital mix incrementality modeling (i.e. Measured) a strong plus. Proven success managing campaigns for CPA, ROAS, and conversion rate goals. Collaborative and communicative team player with strong project management and stakeholder alignment skills. Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works. Education Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field. Physical Requirements Must be able to sit and/or stand for long periods of time. This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required. Equal Employment Opportunity It is company policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam-era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law. Benefits 401k (6% match) Flexible Schedules Onsite Health Clinic Tuition Reimbursement, Leadership Development Program, & Mentorship Program Onsite Fitness Center Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech) And More… Benefits vary based on position, tenure, location, and employee election #J-18808-Ljbffr