Social Media Manager

Our client, a luxury apparel brand is looking to hire a Social Media Manager who will be responsible for building an engaged community, driving brand awareness, and translating key marketing moments into compelling social storytelling. Responsibilities Platform Management Manage the brand's social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube Own day-to-day posting, scheduling, and publishing across platforms Monitor comments, messages, and community engagement to build a strong brand community Content Creation Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives. Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms. Plan and produce engaging content including short-form video, imagery, and graphics Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts Maintain a consistent brand voice and visual aesthetic across all channels Coordinate product launches, seasonal campaigns, and brand storytelling moments on social Attend in-person events and photoshoots to capture behind the scenes content Develop and execute a social media strategy focused on audience growth and engagement continuously fine tuning to adapt to the ever changing algorithm Identify trends, formats, and cultural moments relevant to the brand Test new content approaches and optimize performance based on analytics Work closely with Paid Social Agency to implement learnings, when relevant, to Organic Work closely with the Influencer Marketing Manager to amplify partnerships on social platforms Source, curate, and repost user-generated content Build relationships with creators and brand advocates, when relevant, in partnership with the Influencer Marketing manager Analytics & Reporting Track key performance metrics across platforms including engagement, reach, growth, and conversion Provide weekly and monthly social performance recaps and insights to leadership Use analytics to refine content strategy and inform future campaigns Qualifications 5+ years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred) Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube Strong eye for visual storytelling and brand consistency Experience shooting and editing short-form video content Strong writing and copyediting skills Highly organized with the ability to manage multiple projects and deadlines Tools & Technical Skills Experience with Nectar or social management platforms Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma Comfortable analyzing social performance and platform analytics What Success Looks Like Consistent, high-quality content across all social platforms Strong audience growth and engagement Clear performance reporting and actionable insights This role is hybrid in the office 3 days per week #J-18808-Ljbffr