Social Media Manager

Our client, a luxury apparel brand is looking to hire a Social Media Manager who will be responsible for building an engaged community, driving brand awareness, and translating key marketing moments into compelling social storytelling.

Responsibilities
Platform Management

Manage the brand's social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube

Own day-to-day posting, scheduling, and publishing across platforms

Monitor comments, messages, and community engagement to build a strong brand community

Content Creation

Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives.

Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms.

Plan and produce engaging content including short-form video, imagery, and graphics

Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts

Maintain a consistent brand voice and visual aesthetic across all channels

Coordinate product launches, seasonal campaigns, and brand storytelling moments on social

Attend in-person events and photoshoots to capture behind the scenes content

Develop and execute a social media strategy focused on audience growth and engagement continuously fine tuning to adapt to the ever changing algorithm

Identify trends, formats, and cultural moments relevant to the brand

Test new content approaches and optimize performance based on analytics

Work closely with Paid Social Agency to implement learnings, when relevant, to Organic

Work closely with the Influencer Marketing Manager to amplify partnerships on social platforms

Source, curate, and repost user-generated content

Build relationships with creators and brand advocates, when relevant, in partnership with the Influencer Marketing manager

Analytics & Reporting

Track key performance metrics across platforms including engagement, reach, growth, and conversion

Provide weekly and monthly social performance recaps and insights to leadership

Use analytics to refine content strategy and inform future campaigns

Qualifications

5+ years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred)

Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube

Strong eye for visual storytelling and brand consistency

Experience shooting and editing short-form video content

Strong writing and copyediting skills

Highly organized with the ability to manage multiple projects and deadlines

Tools & Technical Skills

Experience with Nectar or social management platforms

Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools

Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma

Comfortable analyzing social performance and platform analytics

What Success Looks Like

Consistent, high-quality content across all social platforms

Strong audience growth and engagement

Clear performance reporting and actionable insights

This role is hybrid in the office 3 days per week

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