Senior Manager- Direct to Patient Marketing

Senior Manager- Direct to Patient Marketing page is loaded## Senior Manager- Direct to Patient Marketinglocations: Palo Altotime type: Full timeposted on: Posted Todayjob requisition id: R11793At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise(TM) uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.**Position Summary:** The Senior Manager, Direct-to-Patient Marketing leads the design and launch of Recor’s direct-to-patient (DTP) operating model. The position will own Recor’s national patient marketing strategy and execution, and lead the launch, scaling, and optimization of the DTP platform to offer patient access to the Paradise procedure. Specifically, this position is responsible for driving patient awareness, lead generation, qualification and connection to treatment, while ensuring tight integration with compliance and commercial teams. It requires strong cross-functional collaboration with the commercial team, Legal and Compliance, as well as Marketing and Market Communications. Prior DTP experience in the life science industry is important.**Responsibilities and Duties:** • Own national DTP strategy and roadmap, with execution plan to scale the program across multiple markets nationally • Define patient acquisition, qualification and engagement strategies • Work in partnership with agencies to drive the paid digital media strategy • Own patient‐facing branding and messaging as well as creative contents • Own patient microsite and physician finder • Create patient educational materials including testimonials, digital guides, and in-practice materials • Create patient-centric content for various channels, including websites, social media, email campaigns, and patient portals • Owns the DTP technology stack • Partner with cross-functional teams (IT, Legal and Compliance, and Quality) to ensure HIPAA-compliant data collection and storage • Deliver regular performance and analytics reporting tying media investment to business results • Owns budgets, timelines, and performance KPI • Select, onboard, and manage agencies and technology partners • Serve as the primary DTP liaison across Marketing, Market Access, Commercial, Legal and Compliance, IT and Quality • Support executive updates, planning cycles, and long‐range strategy discussions • Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing materials and initiatives • Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities • Conduct market research or focus groups to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan**Requirements:** • Bachelor’s degree required; MBA or equivalent advanced degree preferred • 8+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, lead generation, campaign management and digital marketing experience • Hands‐on experience launching and scaling DTC/DTP programs in regulated environments • Strong understanding of HIPAA, consent management, and healthcare data privacy • Proven ability to manage various external stakeholders, including agencies and production vendors, and complex cross‐functional initiatives • Strong analytical mindset with experience tying marketing activity to business outcomes • Excellent project management and execution skills • Ability to work with cross-functional team collaboratively • Enjoy interaction with patients and believe in patient engagement to further Recor’s mission • Self-motivated and proactive with a positive attitude • Strong interpersonal and problem-solving skills • Excellent communication (oral, written, and presentation) and interpersonal skills• Candidate can be remote or in Bay Area but should expect to travel up to 20% of the time**Salary range: $182,582K - $198,957 K (Commensurate with experience, skills, education and training)**The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location and market conditions. The expected base pay range for this role may be modified based on market conditions.**Equal Employment Opportunity** At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.**Pre-Employment Requirement**At Recor Medical, patient safety and compliance are at the heart of everything we do. To support these standards, employment for all field-based roles is contingent upon successfully completing a pre-employment background check and/or drug screen. These steps help ensure we bring the highest level of integrity and accountability to the physicians and patients we serve.**Radiation Safety Requirement**Certain field-based roles at Recor Medical require work in environments where radiation sources (e.g., x-ray equipment) are in use. Employees in these roles will be issued a personal dosimetry badge to monitor occupational exposure and are required to wear it in accordance with company policy and applicable regulatory standards. This program is designed to ensure compliance with federal and state regulations and to maintain radiation exposure at levels that are As Low As Reasonably Achievable (ALARA). Additional guidance and protective equipment, as necessary, will be provided as part of onboarding and ongoing safety training.Respecting your privacy is an essential part of the Company’s privacy program and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our for more detail information. #J-18808-Ljbffr