Organic Strategy Specialist
Barco Rent A Truck, Salt Lake City, UT, United States
Company Description
Barco Rent A Truck is a leader in providing four-wheel drive (4x4) work truck rentals to businesses nationwide. Our fleet includes brand-new crew cab pickups, flatbeds, and service body trucks, all backed by a full factory warranty. We offer flexible month-to-month rental terms and a Price Match Guarantee to meet the dynamic needs of our customers. Our smart fleet solutions empower clients to manage budgets, scale fleet size efficiently, and avoid the long-term commitment of purchasing or leasing vehicles. We also accommodate upfitting and towing to tailor trucks to your business needs.
Role Description As an Organic Strategy Specialist, you will play a vital role in enhancing Barco Rent A Truck’s online visibility and driving organic growth. Your responsibilities will include conducting SEO audits, optimizing website content, developing and executing organic growth strategies, managing on-page and off-page SEO, and analyzing web performance metrics. You will collaborate with the marketing and content teams to align all efforts with business goals. This is a full-time, on-site role based in Salt Lake City, UT.
Qualifications
Expertise in SEO best practices, keyword research, and on-page/off-page optimization strategies
Proficiency in web analytics tools and tools such as Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs
Content creation skills, including writing, editing, and optimizing content for search engines and user engagement
Strong analytical skills for tracking and interpreting performance data and implementing improvements
Experience in digital marketing strategies, including organic traffic growth and competitive analysis
Proven ability to collaborate across teams and communicate data-driven insights effectively
Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
Prior experience with website and content management systems is a plus
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Role Description As an Organic Strategy Specialist, you will play a vital role in enhancing Barco Rent A Truck’s online visibility and driving organic growth. Your responsibilities will include conducting SEO audits, optimizing website content, developing and executing organic growth strategies, managing on-page and off-page SEO, and analyzing web performance metrics. You will collaborate with the marketing and content teams to align all efforts with business goals. This is a full-time, on-site role based in Salt Lake City, UT.
Qualifications
Expertise in SEO best practices, keyword research, and on-page/off-page optimization strategies
Proficiency in web analytics tools and tools such as Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs
Content creation skills, including writing, editing, and optimizing content for search engines and user engagement
Strong analytical skills for tracking and interpreting performance data and implementing improvements
Experience in digital marketing strategies, including organic traffic growth and competitive analysis
Proven ability to collaborate across teams and communicate data-driven insights effectively
Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
Prior experience with website and content management systems is a plus
#J-18808-Ljbffr