Community & Events Marketing Manager
Tracksmith, Boston, MA, United States
Location: Boston
At Tracksmith, we believe that our community is part of who we are and an integral part of our growth. Tracksmith is seeking a highly motivated individual and experienced community builder to lead our Boston running community. As a member of our community team, you will lead all community programs and initiatives that run out of Boston. This role requires creativity, a love of the sport, great interpersonal skills, and a willingness to hustle. A strong background in coaching and/or working with runners is a plus. This role will require some evening and weekend shifts. This role will work closely with the Tracksmith Community & Retail Teams and report directly to the Director of Retail.
Responsibilities Event Activation Support
Plan and execute event activations, including community runs, retail pop-ups, product demos, and other marketing events.
Coordinate logistics for events, including venue selection, setup, signage, materials, and equipment.
Collaborate with cross-functional teams to ensure smooth event execution, including sales, marketing, and creative teams.
Assist in managing event budgets, tracking expenses, and reporting on event performance.
Maximize sales, develop customer relationships, and ensure a positive customer experience.
Retail Support
Work closely with the retail team to support in-store marketing initiatives and product launches.
Coordinate retail merchandising efforts, ensuring brand consistency.
Assist in the development of retail marketing materials, such as point-of-sale displays, signage, and promotional collateral.
Follow internal processes and procedures to restock product and samples as needed to support event activations.
Relationship Management
Build and maintain relationships with event vendors, suppliers, and retail partners.
Collaborate with internal teams and external stakeholders to ensure consistent messaging and branding across all activations.
Provide ongoing support and communication to retail partners, addressing inquiries, and resolving any issues that arise.
Reporting and Analysis
Collect and analyze data from events and retail initiatives to measure their effectiveness and identify areas for improvement.
Prepare post-event reports, including key metrics, insights, and recommendations for future events and retail campaigns.
Monitor industry trends and competitor activities related to event marketing and retail, providing insights and recommendations to the team.
Requirements
Previous experience in field sales, marketing, event management, or retail coordination is highly desirable.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders.
Proactive and self-motivated, with the ability to work independently and as part of a team.
Proficiency in Google Office Suite.
Experience with Shopify.
Willingness to travel to support event activations throughout the United States.
Flexibility to work evenings and weekends as required by event schedules.
Clean driving record. Must be willing to authorize a motor vehicle record background check.
The annual salary for this role is expected to be between $60,000 and $80,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.
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At Tracksmith, we believe that our community is part of who we are and an integral part of our growth. Tracksmith is seeking a highly motivated individual and experienced community builder to lead our Boston running community. As a member of our community team, you will lead all community programs and initiatives that run out of Boston. This role requires creativity, a love of the sport, great interpersonal skills, and a willingness to hustle. A strong background in coaching and/or working with runners is a plus. This role will require some evening and weekend shifts. This role will work closely with the Tracksmith Community & Retail Teams and report directly to the Director of Retail.
Responsibilities Event Activation Support
Plan and execute event activations, including community runs, retail pop-ups, product demos, and other marketing events.
Coordinate logistics for events, including venue selection, setup, signage, materials, and equipment.
Collaborate with cross-functional teams to ensure smooth event execution, including sales, marketing, and creative teams.
Assist in managing event budgets, tracking expenses, and reporting on event performance.
Maximize sales, develop customer relationships, and ensure a positive customer experience.
Retail Support
Work closely with the retail team to support in-store marketing initiatives and product launches.
Coordinate retail merchandising efforts, ensuring brand consistency.
Assist in the development of retail marketing materials, such as point-of-sale displays, signage, and promotional collateral.
Follow internal processes and procedures to restock product and samples as needed to support event activations.
Relationship Management
Build and maintain relationships with event vendors, suppliers, and retail partners.
Collaborate with internal teams and external stakeholders to ensure consistent messaging and branding across all activations.
Provide ongoing support and communication to retail partners, addressing inquiries, and resolving any issues that arise.
Reporting and Analysis
Collect and analyze data from events and retail initiatives to measure their effectiveness and identify areas for improvement.
Prepare post-event reports, including key metrics, insights, and recommendations for future events and retail campaigns.
Monitor industry trends and competitor activities related to event marketing and retail, providing insights and recommendations to the team.
Requirements
Previous experience in field sales, marketing, event management, or retail coordination is highly desirable.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders.
Proactive and self-motivated, with the ability to work independently and as part of a team.
Proficiency in Google Office Suite.
Experience with Shopify.
Willingness to travel to support event activations throughout the United States.
Flexibility to work evenings and weekends as required by event schedules.
Clean driving record. Must be willing to authorize a motor vehicle record background check.
The annual salary for this role is expected to be between $60,000 and $80,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.
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