Marketing Manager
Navy Region Naval District Washington Fleet and Family Readiness (FFR), Dahlgren, VA, United States
Overview
This position is assigned to one or more installations and supports all FFR Programs including Sheltering, Community Services (Morale, Welfare & Recreation, Fleet & Family Service Center and Child & Youth Program) and Food Services. NDW serves a patron base of active duty military, Department of Defense civilian employees, military and civilian retirees, family members, and reservists.
Responsibilities
Plans, Executes, Evaluates and Manages Marketing Program.
Develops professional marketing and promotional plans for regional Community Programs ongoing and one-time programs and/or events.
Uses established real-world marketing practices to initiate and complete plans.
Plans may be written individually or in cooperation with other marketing or program staff.
Makes presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership.
Develops and sells creative promotional options for programs.
In partnership with programmer, determines target market.
Establishes and meets deadlines in conjunction with marketing plans.
Establishes and maintains regularly scheduled meetings and continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons.
Learns business principles of and helps define the particular marketing needs for each facility or program.
Develops recommendations and plans addressing topics such as increasing sales or patronage, awareness, customer services satisfaction.
Develops and monitors tracking methods for marketing calls, marketing requests and recommendations/outcomes.
Is sensitive to building excellent relationships utilizing outstanding customer service skills.
Conducts and coordinates marketing analysis, data gathering and tabulation using tools such as Google Analytics, MIS/POS information, customer suggestions/comment cards, surveys, focus groups, and town meetings.
Prepares material at the department level to determine customer needs and desires; interprets research findings and presents to audiences.
Utilizes marketing tools to publicize and encourage patronage/use of programs and facilities; deploys advertising campaigns (email, websites, presentations, speeches, publications, banners, printed materials, etc.).
Develops distribution plans and ensures information remains current; maintains eye-catching and clutter-free distribution points; responsible for dissemination of information at installation level.
Gathers information, completes marketing requests and distribution plans; submits and monitors progress through FFR Support Office Visual Information Specialists.
Develops and maintains tracking tools to ensure marketing deadlines are met; acts as point of contact for proofs requiring manager approval and liaises between program manager and Visual Information Specialist.
Conducts installation level (and at times regional) public relations activities.
Administrative Duties
Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials; provides input for annual budget; tracks credit card purchases (if applicable); ensures policies and procedures are followed.
Tracks supply inventories and maintains security of office, supplies and equipment.
Writes and proofreads correspondence, memos and email; responds professionally and promptly to email and phone messages; maintains files and records including photo libraries and media archives.
With regional marketing director, may develop and disseminate regional marketing plans and campaigns; may work periodically at various regional sites in addition to assigned location.
Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan.
As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries.
May lead on particular regional marketing projects (website management, marketing training, regional newsletters, etc.).
Provides Customer Service
May develop or direct setup of exhibits and/or displays for events or programs; coordinates photo enlargements, display materials, etc.; staffs displays as directed by regional marketing director.
As directed, may collaborate to arrange video production services and disseminate MWR, FFSC, or CYP videos/CDs to widest audience at appropriate events.
Performs other duties as assigned.
Requirements
Must have salary sent to a financial institution by Direct Deposit/Electronic Funds Transfer.
Must successfully pass the E-Verify employment verification check; any discrepancies must be resolved as a condition of employment.
A valid State driver’s license is required to operate motor vehicles.
May be required to work periodically at various regional sites in addition to assigned location.
Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations.
Qualifications A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations or a related field and one year of experience in marketing (or related field) is preferred.
Knowledge of all phases of marketing and communications, including principles, methods, practices, trends and techniques.
Ability to gather and effectively organize information.
Must possess proven ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment.
Ability to solve problems with skill, tact and resourcefulness and effectively carry out various projects independently, handle problems and divergences within policy and accepted practices.
Ability to communicate effectively both orally and in writing.
Skill and ability to market and promote programs and motivate patrons.
Computer proficiency in various software including Microsoft Office, Word, Excel, and Internet Explorer.
Strong organizational skills and attention to detail; able to handle multiple projects within deadlines.
Education Proof of education is required if qualifying based on education and experience.
Additional information To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.
Spouses of active duty military members may receive preference in hiring under this announcement if they are among the best qualified and within reach of selection. Spouse Preference does not apply to NF 04 and NF 05 positions. Please identify in your application that you are asking for spouse preference and submit a copy of current PCS orders along with the Military Spousal Preference Request form.
Some positions have special requirements; selection is tentative pending satisfactory completion of these requirements. All selections are contingent upon satisfactory employment reference checks.
SELECTIVE SERVICE REQUIREMENT: If you are a male born after December 31, 1959 and at least 18 years of age, you must register with the Selective Service System. To register, visit the site at https://www.sss.gov/default.htm.
When relocation expenses are authorized to perform a Permanent Change of Station (PCS) with the federal government, the IRS considers most entitlements taxable. More information: https://www.dfas.mil/civilianemployees/civrelo/taxableentitlements.html
Public Trust is a type of background investigation, but it is not a security clearance. Depending on the job, you may need to complete the SF85 or SF85P questionnaire.
Candidates should be committed to improving the efficiency of the Federal government and upholding the rule of law and the United States Constitution.
A career with the U.S. government provides a comprehensive benefits package. As a federal employee, you and your family will have access to benefits designed to make your federal career rewarding.
#J-18808-Ljbffr
Responsibilities
Plans, Executes, Evaluates and Manages Marketing Program.
Develops professional marketing and promotional plans for regional Community Programs ongoing and one-time programs and/or events.
Uses established real-world marketing practices to initiate and complete plans.
Plans may be written individually or in cooperation with other marketing or program staff.
Makes presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership.
Develops and sells creative promotional options for programs.
In partnership with programmer, determines target market.
Establishes and meets deadlines in conjunction with marketing plans.
Establishes and maintains regularly scheduled meetings and continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons.
Learns business principles of and helps define the particular marketing needs for each facility or program.
Develops recommendations and plans addressing topics such as increasing sales or patronage, awareness, customer services satisfaction.
Develops and monitors tracking methods for marketing calls, marketing requests and recommendations/outcomes.
Is sensitive to building excellent relationships utilizing outstanding customer service skills.
Conducts and coordinates marketing analysis, data gathering and tabulation using tools such as Google Analytics, MIS/POS information, customer suggestions/comment cards, surveys, focus groups, and town meetings.
Prepares material at the department level to determine customer needs and desires; interprets research findings and presents to audiences.
Utilizes marketing tools to publicize and encourage patronage/use of programs and facilities; deploys advertising campaigns (email, websites, presentations, speeches, publications, banners, printed materials, etc.).
Develops distribution plans and ensures information remains current; maintains eye-catching and clutter-free distribution points; responsible for dissemination of information at installation level.
Gathers information, completes marketing requests and distribution plans; submits and monitors progress through FFR Support Office Visual Information Specialists.
Develops and maintains tracking tools to ensure marketing deadlines are met; acts as point of contact for proofs requiring manager approval and liaises between program manager and Visual Information Specialist.
Conducts installation level (and at times regional) public relations activities.
Administrative Duties
Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials; provides input for annual budget; tracks credit card purchases (if applicable); ensures policies and procedures are followed.
Tracks supply inventories and maintains security of office, supplies and equipment.
Writes and proofreads correspondence, memos and email; responds professionally and promptly to email and phone messages; maintains files and records including photo libraries and media archives.
With regional marketing director, may develop and disseminate regional marketing plans and campaigns; may work periodically at various regional sites in addition to assigned location.
Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan.
As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries.
May lead on particular regional marketing projects (website management, marketing training, regional newsletters, etc.).
Provides Customer Service
May develop or direct setup of exhibits and/or displays for events or programs; coordinates photo enlargements, display materials, etc.; staffs displays as directed by regional marketing director.
As directed, may collaborate to arrange video production services and disseminate MWR, FFSC, or CYP videos/CDs to widest audience at appropriate events.
Performs other duties as assigned.
Requirements
Must have salary sent to a financial institution by Direct Deposit/Electronic Funds Transfer.
Must successfully pass the E-Verify employment verification check; any discrepancies must be resolved as a condition of employment.
A valid State driver’s license is required to operate motor vehicles.
May be required to work periodically at various regional sites in addition to assigned location.
Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations.
Qualifications A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations or a related field and one year of experience in marketing (or related field) is preferred.
Knowledge of all phases of marketing and communications, including principles, methods, practices, trends and techniques.
Ability to gather and effectively organize information.
Must possess proven ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment.
Ability to solve problems with skill, tact and resourcefulness and effectively carry out various projects independently, handle problems and divergences within policy and accepted practices.
Ability to communicate effectively both orally and in writing.
Skill and ability to market and promote programs and motivate patrons.
Computer proficiency in various software including Microsoft Office, Word, Excel, and Internet Explorer.
Strong organizational skills and attention to detail; able to handle multiple projects within deadlines.
Education Proof of education is required if qualifying based on education and experience.
Additional information To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.
Spouses of active duty military members may receive preference in hiring under this announcement if they are among the best qualified and within reach of selection. Spouse Preference does not apply to NF 04 and NF 05 positions. Please identify in your application that you are asking for spouse preference and submit a copy of current PCS orders along with the Military Spousal Preference Request form.
Some positions have special requirements; selection is tentative pending satisfactory completion of these requirements. All selections are contingent upon satisfactory employment reference checks.
SELECTIVE SERVICE REQUIREMENT: If you are a male born after December 31, 1959 and at least 18 years of age, you must register with the Selective Service System. To register, visit the site at https://www.sss.gov/default.htm.
When relocation expenses are authorized to perform a Permanent Change of Station (PCS) with the federal government, the IRS considers most entitlements taxable. More information: https://www.dfas.mil/civilianemployees/civrelo/taxableentitlements.html
Public Trust is a type of background investigation, but it is not a security clearance. Depending on the job, you may need to complete the SF85 or SF85P questionnaire.
Candidates should be committed to improving the efficiency of the Federal government and upholding the rule of law and the United States Constitution.
A career with the U.S. government provides a comprehensive benefits package. As a federal employee, you and your family will have access to benefits designed to make your federal career rewarding.
#J-18808-Ljbffr