Social Media Manager
Flagship Training - San Francisco, San Francisco, CA, United States
Company Description
Flagship is a group of premier strength and conditioning facilities based in San Francisco, designed to support individuals at all fitness levels, especially beginners and deconditioned athletes. With beautiful facilities, top‑level equipment, and experienced, caring coaches, we are committed to delivering highly effective training in a fun and welcoming environment. Our community‑focused approach extends beyond the gym walls, fostering relationships and promoting holistic well‑being. We offer continuous classes throughout the day, complete with amenities such as showers, towel service, and access to personal training and nutrition coaching, ensuring convenience and support for all members.
Role Overview As the Social Media Manager of Flagship, you will bring our gyms to life online — connecting what happens inside our four San Francisco locations to the people who train with us and those who haven’t found us yet. You will strengthen cohesion across locations, deepen member connection, and help new athletes discover the Flagship community.
Tracks Part‑Time Track (~20 hrs/week)
— Organic Content & Community Focused on content creation, on‑site presence, community engagement, and analytics. Ideal for a strong creator who excels at short‑form video, storytelling, and building community across social platforms.
Full‑Time Track (~40 hrs/week)
— Above + Paid Media Management Includes everything in the part‑time track, plus ownership of Flagship’s paid advertising on Meta (Instagram & Facebook). Ideal for someone with demonstrated experience running paid social campaigns, managing ad budgets, and driving measurable lead generation.
On‑Site Presence (Both Tracks)
Be physically present across all four Flagship locations on a regular, rotating basis
Attend classes, events, and everyday gym sessions to capture authentic content
Coordinate with coaches and front desk staff at each site to stay in the loop on programming, spotlights, and events
Plan your on‑site schedule in advance and communicate it with the operations team
Remote work time should be reserved for editing, scheduling, planning, and analytics — not content capture. A meaningful portion of your working hours each week are expected to be spent in our gyms.
Content Output Expectations (Both Tracks) Weekly
5–10 Reels or short‑form videos published (primary growth driver on Instagram)
Daily Stories across Flagship’s accounts (polls, quick clips, behind‑the‑scenes, daily gym life)
4–6 static feed posts or carousels (member spotlights, coaches, programming, testimonials)
Active community engagement: responding to comments, DMs, and tags same-day or next-day, engaging with members’ content
Monthly
20–40 Reels/short‑form videos published
10–20 static posts or carousels
Consistent daily Story presence across the month
1 monthly analytics recap shared with leadership (engagement, follower growth, top‑performing content)
Coverage of all major Flagship events and programming cycles
Quality and consistency matter more than raw numbers — but volume is a real expectation here. Not every piece needs to be polished; authenticity and steady output are the standard.
Content Planning & Creation (Both Tracks)
Plan and manage content across Flagship’s social channels — Instagram is our primary platform; we also maintain a presence on Facebook, TikTok, YouTube, and LinkedIn
Capture and edit short‑form video and photo content directly from classes, events, and everyday gym life
Ensure all four Flagship locations are represented proportionally across content
Write captions and copy that reflect Flagship’s voice: energetic, inclusive, and coach‑led
Maintain a content calendar aligned with programming cycles (hypertrophy, strength, mixed‑modal) and special events
Plan 1–2 dedicated on‑site batch shoot sessions per week to maximize output efficiently
Organize and archive media assets for long‑term continuity and easy access
Use AI‑assisted tools and templates (CapCut, Canva, scheduling software) to streamline editing and workflow
Community Engagement (Both Tracks)
Monitor and respond to comments, messages, and tags across all platforms — daily
Highlight coaches, athletes, and community stories that make Flagship distinct
Coordinate with coaches and staff to promote upcoming events, schedule changes, cycle launches, and member spotlights
Ensure consistent tone and messaging across all gym locations while honoring each location’s personality
Campaigns & Events (Both Tracks)
Plan and execute social coverage for Flagship events and activations (e.g., Coach Development days, Share the Love day, new cycle launches, etc.)
Create recap content that showcases the community and strengthens brand recognition
Partner with leadership on promotions, seasonal campaigns, and member‑led events
Analytics & Growth (Both Tracks)
Track engagement and growth metrics across platforms to understand what’s resonating
Provide a monthly recap to leadership with key insights, top‑performing content, and recommendations
Adjust content strategy based on performance data
Paid Media Management (Full‑Time Track Only) Candidates applying for the full‑time track will take full ownership of Flagship’s paid social advertising on Meta (Instagram and Facebook). This is a results‑oriented function with direct accountability to membership lead generation. Responsibilities include:
Campaign Strategy & Setup
Build and manage Meta Ads campaigns across all four Flagship locations, tailored to each location’s audience and goals
Define campaign objectives aligned with business goals: lead generation, class trial sign‑ups, membership inquiries, event promotion
Develop audience targeting strategies using Meta’s tools: custom audiences, lookalike audiences, interest and behavioral targeting, and retargeting
Create and test ad creative in coordination with organic content — leveraging existing Reels, photos, and copy as ad assets where appropriate
Budget Management
Manage the monthly paid social budget responsibly and transparently
Allocate spend across campaigns and locations based on performance and strategic priority
Monitor daily spend, pacing, and performance to avoid overspend or underperformance
Provide leadership with a clear monthly budget summary alongside performance results
Performance & Optimization
Monitor key metrics: cost per lead, cost per click, click‑through rate, conversion rate, reach, and return on ad spend (ROAS)
Run A/B tests on creative, copy, audiences, and placements to continuously improve results
Optimize campaigns regularly based on data — pausing underperformers, scaling winners
Use Meta Pixel and conversion tracking to connect ad activity to real membership outcomes where possible
Reporting
Deliver a monthly paid media report to leadership: spend summary, leads generated, cost per lead, top‑performing campaigns, and recommendations
Maintain transparency on what’s working and what isn’t — we value honest analysis over vanity metrics
Note: Prior hands‑on experience with Meta Ads Manager is required for the full‑time track. Candidates should be prepared to share examples of past campaigns, results achieved, and budgets managed.
Who You Are
You genuinely enjoy being around fitness, coaches, and community — this comes through in your content
You’re a strong short‑form video creator who understands what makes Reels and Stories perform
You produce at volume without sacrificing authenticity — consistency over perfection
You’re organized, proactive, and can manage your own schedule across multiple gym sites
You’re comfortable using modern productivity and AI‑assisted tools to increase output efficiency
You understand social strategy, brand voice, and how to build community online
(Full‑time track) You have real, demonstrable experience managing paid social campaigns on Meta — not just boosting posts, but building and optimizing campaigns with measurable outcomes
Prior experience in social media management, content creation, or community marketing preferred — fitness background a plus
What Success Looks Like
Flagship’s online presence feels unified, authentic, and alive — a true extension of what’s happening in our gyms
Each location’s energy is represented within a consistent overall brand
Content is published consistently and at volume — our channels are active every day
Members feel seen and connected; prospective athletes are drawn in through compelling storytelling
(Full‑time track) Paid campaigns are generating measurable leads and membership inquiries at an efficient cost, with clear reporting each month
Leadership has clear visibility into both organic and paid performance trends
#J-18808-Ljbffr
Role Overview As the Social Media Manager of Flagship, you will bring our gyms to life online — connecting what happens inside our four San Francisco locations to the people who train with us and those who haven’t found us yet. You will strengthen cohesion across locations, deepen member connection, and help new athletes discover the Flagship community.
Tracks Part‑Time Track (~20 hrs/week)
— Organic Content & Community Focused on content creation, on‑site presence, community engagement, and analytics. Ideal for a strong creator who excels at short‑form video, storytelling, and building community across social platforms.
Full‑Time Track (~40 hrs/week)
— Above + Paid Media Management Includes everything in the part‑time track, plus ownership of Flagship’s paid advertising on Meta (Instagram & Facebook). Ideal for someone with demonstrated experience running paid social campaigns, managing ad budgets, and driving measurable lead generation.
On‑Site Presence (Both Tracks)
Be physically present across all four Flagship locations on a regular, rotating basis
Attend classes, events, and everyday gym sessions to capture authentic content
Coordinate with coaches and front desk staff at each site to stay in the loop on programming, spotlights, and events
Plan your on‑site schedule in advance and communicate it with the operations team
Remote work time should be reserved for editing, scheduling, planning, and analytics — not content capture. A meaningful portion of your working hours each week are expected to be spent in our gyms.
Content Output Expectations (Both Tracks) Weekly
5–10 Reels or short‑form videos published (primary growth driver on Instagram)
Daily Stories across Flagship’s accounts (polls, quick clips, behind‑the‑scenes, daily gym life)
4–6 static feed posts or carousels (member spotlights, coaches, programming, testimonials)
Active community engagement: responding to comments, DMs, and tags same-day or next-day, engaging with members’ content
Monthly
20–40 Reels/short‑form videos published
10–20 static posts or carousels
Consistent daily Story presence across the month
1 monthly analytics recap shared with leadership (engagement, follower growth, top‑performing content)
Coverage of all major Flagship events and programming cycles
Quality and consistency matter more than raw numbers — but volume is a real expectation here. Not every piece needs to be polished; authenticity and steady output are the standard.
Content Planning & Creation (Both Tracks)
Plan and manage content across Flagship’s social channels — Instagram is our primary platform; we also maintain a presence on Facebook, TikTok, YouTube, and LinkedIn
Capture and edit short‑form video and photo content directly from classes, events, and everyday gym life
Ensure all four Flagship locations are represented proportionally across content
Write captions and copy that reflect Flagship’s voice: energetic, inclusive, and coach‑led
Maintain a content calendar aligned with programming cycles (hypertrophy, strength, mixed‑modal) and special events
Plan 1–2 dedicated on‑site batch shoot sessions per week to maximize output efficiently
Organize and archive media assets for long‑term continuity and easy access
Use AI‑assisted tools and templates (CapCut, Canva, scheduling software) to streamline editing and workflow
Community Engagement (Both Tracks)
Monitor and respond to comments, messages, and tags across all platforms — daily
Highlight coaches, athletes, and community stories that make Flagship distinct
Coordinate with coaches and staff to promote upcoming events, schedule changes, cycle launches, and member spotlights
Ensure consistent tone and messaging across all gym locations while honoring each location’s personality
Campaigns & Events (Both Tracks)
Plan and execute social coverage for Flagship events and activations (e.g., Coach Development days, Share the Love day, new cycle launches, etc.)
Create recap content that showcases the community and strengthens brand recognition
Partner with leadership on promotions, seasonal campaigns, and member‑led events
Analytics & Growth (Both Tracks)
Track engagement and growth metrics across platforms to understand what’s resonating
Provide a monthly recap to leadership with key insights, top‑performing content, and recommendations
Adjust content strategy based on performance data
Paid Media Management (Full‑Time Track Only) Candidates applying for the full‑time track will take full ownership of Flagship’s paid social advertising on Meta (Instagram and Facebook). This is a results‑oriented function with direct accountability to membership lead generation. Responsibilities include:
Campaign Strategy & Setup
Build and manage Meta Ads campaigns across all four Flagship locations, tailored to each location’s audience and goals
Define campaign objectives aligned with business goals: lead generation, class trial sign‑ups, membership inquiries, event promotion
Develop audience targeting strategies using Meta’s tools: custom audiences, lookalike audiences, interest and behavioral targeting, and retargeting
Create and test ad creative in coordination with organic content — leveraging existing Reels, photos, and copy as ad assets where appropriate
Budget Management
Manage the monthly paid social budget responsibly and transparently
Allocate spend across campaigns and locations based on performance and strategic priority
Monitor daily spend, pacing, and performance to avoid overspend or underperformance
Provide leadership with a clear monthly budget summary alongside performance results
Performance & Optimization
Monitor key metrics: cost per lead, cost per click, click‑through rate, conversion rate, reach, and return on ad spend (ROAS)
Run A/B tests on creative, copy, audiences, and placements to continuously improve results
Optimize campaigns regularly based on data — pausing underperformers, scaling winners
Use Meta Pixel and conversion tracking to connect ad activity to real membership outcomes where possible
Reporting
Deliver a monthly paid media report to leadership: spend summary, leads generated, cost per lead, top‑performing campaigns, and recommendations
Maintain transparency on what’s working and what isn’t — we value honest analysis over vanity metrics
Note: Prior hands‑on experience with Meta Ads Manager is required for the full‑time track. Candidates should be prepared to share examples of past campaigns, results achieved, and budgets managed.
Who You Are
You genuinely enjoy being around fitness, coaches, and community — this comes through in your content
You’re a strong short‑form video creator who understands what makes Reels and Stories perform
You produce at volume without sacrificing authenticity — consistency over perfection
You’re organized, proactive, and can manage your own schedule across multiple gym sites
You’re comfortable using modern productivity and AI‑assisted tools to increase output efficiency
You understand social strategy, brand voice, and how to build community online
(Full‑time track) You have real, demonstrable experience managing paid social campaigns on Meta — not just boosting posts, but building and optimizing campaigns with measurable outcomes
Prior experience in social media management, content creation, or community marketing preferred — fitness background a plus
What Success Looks Like
Flagship’s online presence feels unified, authentic, and alive — a true extension of what’s happening in our gyms
Each location’s energy is represented within a consistent overall brand
Content is published consistently and at volume — our channels are active every day
Members feel seen and connected; prospective athletes are drawn in through compelling storytelling
(Full‑time track) Paid campaigns are generating measurable leads and membership inquiries at an efficient cost, with clear reporting each month
Leadership has clear visibility into both organic and paid performance trends
#J-18808-Ljbffr