Marketing Manager

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, and we need passionate individuals like you to help accelerate this progress. The American Heart Association (AHA) offers a Marketing Manager role in the Quality, Outcomes Research & Analytics (QORA) department. The position can be home‑based and is full‑time, benefits eligible, grant funded. Current funding will expire on 11/1/2028, with the possibility of extension. The application portal closes on Tuesday, April 14, 2026. Responsibilities Develop, modify, and implement marketing plans (inclusive of financials) in coordination with the team to support the overall strategic plan. Coordinate with cross‑functional teams to develop and advance health‑care professional quality improvement products; provide input and supervise campaign development and materials. Oversee the marketing strategy for the platform, including digital marketing, in close collaboration with Communications, Science, Branding and Legal departments. Leverage market research to measure effectiveness and customer satisfaction; produce periodic reports for sponsors and stakeholders. Act as primary liaison to internal departments and external vendors to keep projects on schedule and manage contracts, invoices, and deliverables. Coordinate and attend 2‑4 national trade shows each year. Handle other projects as assigned by the Marketing Director. Qualifications Bachelor’s degree or equivalent experience. 3+ years of relevant experience in marketing, account management, or communications. Excellent written and oral communication skills. Strong analytical skills with the ability to use campaign metrics and trend analysis to turn data into actionable information. Excellent computer skills, including Microsoft 365 and Adobe Creative Cloud. Ability to interact effectively with internal and external contacts at various levels. Ability to travel up to 10% locally and overnight stay. Preferred Experience Account management experience. Familiarity with email marketing, social media, webpage development, SEO, paid promotion and trade show management; video production is a plus. Product/brand management experience. Budget oversight. Agency experience. Compensation & Benefits Expected pay range: $70,000 – $85,000 (pay commensurate with experience). Total rewards include salary adjustments, performance and recognition incentives, comprehensive medical, dental, vision, disability, life insurance, a retirement program with employer match, employee assistance and wellness programs, telemedicine, tuition assistance, paid time off (minimum 16 days for new employees), 12 paid holidays, and other benefits. Detailed information can be found on the AHA Rewards & Benefits page. EEO Statement The American Heart Association is an equal opportunity employer. In accordance with local and state laws, qualified applicants with arrest or conviction records will be considered for employment. We consider protected veterans, persons with disabilities, and individuals protected under employment discrimination laws. #J-18808-Ljbffr