Marketing Manager
American Heart Association, Dallas, TX, United States
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
We are a nonprofit dedicated to reducing cardiovascular and heart disease death rates. Our mission is to be a relentless force for longer, healthier lives for people of all backgrounds, regardless of race, ethnicity, gender, religion, or abilities.
Position The American Heart Association has an excellent opportunity for a
Marketing Manager
to be a key contributor to our marketing team within the Quality, Outcomes Research & Analytics (QORA) department. This position can be home‑based.
The application portal will close on Tuesday, April 14, 2026.
This is a full time, benefits‑eligible, grant‑funded opportunity. Current funding will expire on 11/1/2028, with the possibility of extension.
Responsibilities
Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan.
Coordinate with cross‑functional teams on development and subsequent success of healthcare professional quality improvement products; provide input and supervise development of campaigns and associated materials.
Oversee the marketing strategy for the platform, including digital marketing, in close collaboration with Communications, Science, Branding and Legal departments; leverage market research to measure effectiveness and customer satisfaction with products; develop periodic reports and campaign reports delivered to sponsors and other stakeholders.
Act as a primary liaison to all internal departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines; responsible for contracts and invoices with vendors for projects and coordinating with internal and external channels to ensure project deliverables are met.
Coordinate and attend 2-4 national trade shows each year.
Perform other projects as assigned by the Marketing Director.
Qualifications
Bachelor’s degree or equivalent experience.
3+ years of relevant experience.
Excellent written and oral communication skills.
Ability to multi‑task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines.
Excellent computer skills, including experience with Microsoft 365 and Adobe Creative Cloud.
Ability to interact effectively and work collaboratively with both internal and external contacts at various levels.
Strong analytical skills with a demonstrated aptitude to utilize campaign metrics, trend analysis, research and other sources to turn data into actionable information.
Strong writing, presentation, and verbal communication skills.
Marketing, account management, and/or communication experience.
Ability to travel up to 10% local and local overnight stay.
Preferred Experience
Account Management experience.
Marketing experience including familiarity with email marketing, social media, webpage development, SEO, paid promotion and trade show management. Video production experience is a plus.
Product/Brand Management experience.
Budget Oversight.
Agency experience a plus.
Compensation & Benefits The expected pay range will be
$70,000 to $85,000 . Pay is commensurate with experience; geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range.
Competitive base salary. The organization regularly reviews market value of jobs and makes adjustments as needed.
Performance and Recognition – Employees are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
Benefits – Medical, dental, vision, disability, life insurance, and a robust retirement program that includes employer match and automatic contribution. Additional wellness offerings include employee assistance programs, telemedicine, and medical consultations.
Professional Development – Employees can join Employee Resource Groups (ERG) or participate in a professional mentoring program; Heart U is the Association’s national online university with over 100,000 resources.
Work‑Life Harmonization – Paid Time Off (PTO) at a minimum of 16 days per year for new employees, increasing with tenure; 12 paid holidays each year.
Tuition Assistance – Financial assistance for employees who wish to further their education and career in relation to their current duties and potential future positions in the organization.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EEO/Protected Veterans/Persons with Disabilities.
#J-18808-Ljbffr
We are a nonprofit dedicated to reducing cardiovascular and heart disease death rates. Our mission is to be a relentless force for longer, healthier lives for people of all backgrounds, regardless of race, ethnicity, gender, religion, or abilities.
Position The American Heart Association has an excellent opportunity for a
Marketing Manager
to be a key contributor to our marketing team within the Quality, Outcomes Research & Analytics (QORA) department. This position can be home‑based.
The application portal will close on Tuesday, April 14, 2026.
This is a full time, benefits‑eligible, grant‑funded opportunity. Current funding will expire on 11/1/2028, with the possibility of extension.
Responsibilities
Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan.
Coordinate with cross‑functional teams on development and subsequent success of healthcare professional quality improvement products; provide input and supervise development of campaigns and associated materials.
Oversee the marketing strategy for the platform, including digital marketing, in close collaboration with Communications, Science, Branding and Legal departments; leverage market research to measure effectiveness and customer satisfaction with products; develop periodic reports and campaign reports delivered to sponsors and other stakeholders.
Act as a primary liaison to all internal departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines; responsible for contracts and invoices with vendors for projects and coordinating with internal and external channels to ensure project deliverables are met.
Coordinate and attend 2-4 national trade shows each year.
Perform other projects as assigned by the Marketing Director.
Qualifications
Bachelor’s degree or equivalent experience.
3+ years of relevant experience.
Excellent written and oral communication skills.
Ability to multi‑task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines.
Excellent computer skills, including experience with Microsoft 365 and Adobe Creative Cloud.
Ability to interact effectively and work collaboratively with both internal and external contacts at various levels.
Strong analytical skills with a demonstrated aptitude to utilize campaign metrics, trend analysis, research and other sources to turn data into actionable information.
Strong writing, presentation, and verbal communication skills.
Marketing, account management, and/or communication experience.
Ability to travel up to 10% local and local overnight stay.
Preferred Experience
Account Management experience.
Marketing experience including familiarity with email marketing, social media, webpage development, SEO, paid promotion and trade show management. Video production experience is a plus.
Product/Brand Management experience.
Budget Oversight.
Agency experience a plus.
Compensation & Benefits The expected pay range will be
$70,000 to $85,000 . Pay is commensurate with experience; geographic differentials may apply. The American Heart Association reserves the right to pay more or less than the posted range.
Competitive base salary. The organization regularly reviews market value of jobs and makes adjustments as needed.
Performance and Recognition – Employees are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
Benefits – Medical, dental, vision, disability, life insurance, and a robust retirement program that includes employer match and automatic contribution. Additional wellness offerings include employee assistance programs, telemedicine, and medical consultations.
Professional Development – Employees can join Employee Resource Groups (ERG) or participate in a professional mentoring program; Heart U is the Association’s national online university with over 100,000 resources.
Work‑Life Harmonization – Paid Time Off (PTO) at a minimum of 16 days per year for new employees, increasing with tenure; 12 paid holidays each year.
Tuition Assistance – Financial assistance for employees who wish to further their education and career in relation to their current duties and potential future positions in the organization.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EEO/Protected Veterans/Persons with Disabilities.
#J-18808-Ljbffr