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Marketing Strategist – Associate

Barkley&Co, New York, NY, United States


The Challenge Our clients are scaling and need someone who can execute fast while thinking strategically. We need a hands‑on strategist who can jump from writing email copy to analyzing campaign performance to building influencer briefs – all in the same day. This isn’t a PowerPoint job. It’s for someone who wants to build campaigns that drive real growth for healthcare and wellness brands. Without this role, our senior team stays stuck in execution instead of strategy, and our clients’ marketing becomes disconnected across channels. What You’ll Own Campaign execution across email, social, and influencer channels Content calendar management that keeps multiple brands on track Email campaigns from copy to design to deployment Social content creation and community management Influencer briefs, outreach, and partnership proposals Performance reporting that tells the story behind the numbers Day‑to‑day problem solving that keeps accounts moving How You’ll Know You’re Winning Your campaigns are driving measurable growth for clients Senior strategists trust you to handle client work independently You’re managing multiple brand calendars without missing beats Email campaigns you build hit 30%+ open rates consistently Clients mention you positively in feedback calls You’ve freed up senior team to focus on strategy vs firefighting Day-to-Day Impact Real week snapshot: Monday: Build three email campaigns for different brands in Klaviyo Tuesday: Pull social performance data and create weekly reports Wednesday: Write influencer briefs and partnership proposals Thursday: Join client calls to present content calendars Friday: Design social assets in Canva and schedule posts 90% execution, 10% strategy. You’re the person who makes ideas happen. Your Background You’ve built and deployed real email campaigns that drove revenue You’ve managed content calendars across multiple channels You’ve worked with influencers and understand the creator economy You can write copy, design basic assets, and analyze performance data You’re comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager) You’ve presented to clients and can explain performance in business terms You understand that profitable growth beats vanity metrics every time Our Operating Style We’re ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, no “that’s not my job” attitudes. You’ll work directly with Strategy and Account Directors, getting exposed to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we’re marketing products that actually help people. Small team, high standards, real impact on client growth. The Role & Growth Path Title: Marketing Strategist Band: $65-80K Department: Strategy & Analytics Reports to: Strategy Director / Account Director Growth path: In 12‑18 months, success here leads to Senior Strategist ($80‑100K) Benefits: Health, dental, vision, and 401K match Setup: MacBook Pro, noise‑cancelling headphones, and the best kit to do your best work Location: In‑office, NYC Garment District Start: ASAP #J-18808-Ljbffr