Marketing Strategist – Associate
Barkley&Co, New York, NY, United States
The Challenge
Our clients are scaling and need someone who can execute fast while thinking strategically. We need a hands‑on strategist who can jump from writing email copy to analyzing campaign performance to building influencer briefs – all in the same day. This isn’t a PowerPoint job. It’s for someone who wants to build campaigns that drive real growth for healthcare and wellness brands. Without this role, our senior team stays stuck in execution instead of strategy, and our clients’ marketing becomes disconnected across channels.
What You’ll Own
Campaign execution across email, social, and influencer channels
Content calendar management that keeps multiple brands on track
Email campaigns from copy to design to deployment
Social content creation and community management
Influencer briefs, outreach, and partnership proposals
Performance reporting that tells the story behind the numbers
Day‑to‑day problem solving that keeps accounts moving
How You’ll Know You’re Winning
Your campaigns are driving measurable growth for clients
Senior strategists trust you to handle client work independently
You’re managing multiple brand calendars without missing beats
Email campaigns you build hit 30%+ open rates consistently
Clients mention you positively in feedback calls
You’ve freed up senior team to focus on strategy vs firefighting
Day-to-Day Impact Real week snapshot:
Monday: Build three email campaigns for different brands in Klaviyo
Tuesday: Pull social performance data and create weekly reports
Wednesday: Write influencer briefs and partnership proposals
Thursday: Join client calls to present content calendars
Friday: Design social assets in Canva and schedule posts
90% execution, 10% strategy. You’re the person who makes ideas happen.
Your Background
You’ve built and deployed real email campaigns that drove revenue
You’ve managed content calendars across multiple channels
You’ve worked with influencers and understand the creator economy
You can write copy, design basic assets, and analyze performance data
You’re comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager)
You’ve presented to clients and can explain performance in business terms
You understand that profitable growth beats vanity metrics every time
Our Operating Style We’re ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, no “that’s not my job” attitudes. You’ll work directly with Strategy and Account Directors, getting exposed to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we’re marketing products that actually help people. Small team, high standards, real impact on client growth.
The Role & Growth Path Title: Marketing Strategist
Band: $65-80K
Department: Strategy & Analytics
Reports to: Strategy Director / Account Director
Growth path: In 12‑18 months, success here leads to Senior Strategist ($80‑100K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise‑cancelling headphones, and the best kit to do your best work
Location: In‑office, NYC Garment District
Start: ASAP
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What You’ll Own
Campaign execution across email, social, and influencer channels
Content calendar management that keeps multiple brands on track
Email campaigns from copy to design to deployment
Social content creation and community management
Influencer briefs, outreach, and partnership proposals
Performance reporting that tells the story behind the numbers
Day‑to‑day problem solving that keeps accounts moving
How You’ll Know You’re Winning
Your campaigns are driving measurable growth for clients
Senior strategists trust you to handle client work independently
You’re managing multiple brand calendars without missing beats
Email campaigns you build hit 30%+ open rates consistently
Clients mention you positively in feedback calls
You’ve freed up senior team to focus on strategy vs firefighting
Day-to-Day Impact Real week snapshot:
Monday: Build three email campaigns for different brands in Klaviyo
Tuesday: Pull social performance data and create weekly reports
Wednesday: Write influencer briefs and partnership proposals
Thursday: Join client calls to present content calendars
Friday: Design social assets in Canva and schedule posts
90% execution, 10% strategy. You’re the person who makes ideas happen.
Your Background
You’ve built and deployed real email campaigns that drove revenue
You’ve managed content calendars across multiple channels
You’ve worked with influencers and understand the creator economy
You can write copy, design basic assets, and analyze performance data
You’re comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager)
You’ve presented to clients and can explain performance in business terms
You understand that profitable growth beats vanity metrics every time
Our Operating Style We’re ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, no “that’s not my job” attitudes. You’ll work directly with Strategy and Account Directors, getting exposed to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we’re marketing products that actually help people. Small team, high standards, real impact on client growth.
The Role & Growth Path Title: Marketing Strategist
Band: $65-80K
Department: Strategy & Analytics
Reports to: Strategy Director / Account Director
Growth path: In 12‑18 months, success here leads to Senior Strategist ($80‑100K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise‑cancelling headphones, and the best kit to do your best work
Location: In‑office, NYC Garment District
Start: ASAP
#J-18808-Ljbffr