Social Media Marketing Specialist

Social Media Marketing Specialist - Job Description Pay: $30.00 - $50.00 per hour Job overview Etehad Law is seeking a creative, results-driven Social Media Marketing Specialist to elevate our digital presence and drive client acquisition. This role goes beyond posting content. You’ll be responsible for building a strong brand voice, generating high-quality leads, and creating impactful campaigns that connect with our community. If you understand how to turn content into conversions and want to grow with a fast-paced personal injury law firm, we want to hear from you. Responsibilities Develop and execute a strategic social media plan aligned with firm growth and client acquisition goals Create high-performing content (graphics, short-form video, captions) tailored for platforms like Instagram, Facebook, LinkedIn, and TikTok Manage daily posting, scheduling, and engagement across all platforms Track and analyze performance using tools like Google Analytics and platform insights Monitor trends, competitor activity, and audience sentiment to inform strategy Engage with followers, respond to inquiries, and build community trust Collaborate with relevant personnel to ensure consistent branding Maintain high standards for content quality, accuracy, and brand voice Ideal candidate will also be able to Run and optimize paid ad campaigns (Meta, Google) to generate qualified leads Implement SEO best practices and keyword strategies to improve visibility Experience Proven experience in social media marketing, digital marketing, or content strategy Strong understanding of lead generation (especially for service-based or legal industries) Proficiency in content creation tools (Adobe Creative Suite, Canva, or similar) Strong writing skills with the ability to create compelling, conversion-focused content Highly organized, detail-oriented, and able to manage multiple projects Extra Experience Experience running paid ads on Meta (Facebook/Instagram) and/or Google Ads Familiarity with SEO, keyword research, and analytics tools Benefits 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Work Location: In person #J-18808-Ljbffr