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Marketing Coordinator

Inside Higher Ed, Chapel Hill, NC, United States


Position Summary The Athletics Marketing Coordinator will support the marketing office in enhancing the fan experience in effective and creative ways while generating revenue and advancing the Carolina Athletics brand. The coordinator is primarily responsible for the development and execution of marketing plans for the following sport programs: Baseball, Field Hockey, Gymnastics, Women’s Lacrosse, Women’s Soccer, Softball, Volleyball, and Wrestling, aimed at increasing attendance and generating revenue via ticket, concessions, and merchandise sales at home contests. The position works closely with Go Heels Productions, Tar Heel Sports Properties, event management, facilities, spirit groups, coaches, and sport administrators to coordinate an optimal in‑venue fan experience for Tar Heel fans.

Minimum Education and Experience Requirements High school diploma or equivalency; or demonstrated possession of the competencies necessary to perform the work.

Management Preferences Previous experience in collegiate sports marketing.

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