Director of Digital
RedRover, Memphis, TN, United States
Director Of Digital (Paid Media + Seo + Digital Optimization)
RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You're driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performanceand you're known for balancing big-picture vision with hands-on execution. This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI championactively applying AI tools to accelerate analysis, optimization, testing, and reporting. You'll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer. Position Overview RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path. The Director Of Digital will own our agency's iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees. What You'll Do (Key Responsibilities)
Lead digital optimization & iterative testing Own paid media strategy & performance (hands-on) Direct integrated digital strategy (paid + organic) Lead reporting, dashboards & insight storytelling Manage & grow the digital bench Own and execute the digital roadmap for RedRover Required Knowledge, Skills & Abilities Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed. Extensive experience running split-testing at scale with measurable performance lift. Proven ability to develop and manage comprehensive digital reporting and dashboard systems. Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent. Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent). Excellent communication and presentation skills, especially simplifying complex data into decisions. Demonstrated alignment with RedRover's Pack DNA: Results-Driven, Tenacious Ownership, Agents Of Change, Self-Disciplined & Accountable, Positive Culture Builders and Highly Coachable. Bonus Points Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets. CRO and landing-page optimization expertise. Experience building repeatable testing frameworks or playbooks for teams. Strong familiarity with WRIKE or comparable PM tools. Why RedRover We're a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You'll lead a pack that cares about results and about each other. Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.
RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You're driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performanceand you're known for balancing big-picture vision with hands-on execution. This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI championactively applying AI tools to accelerate analysis, optimization, testing, and reporting. You'll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer. Position Overview RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path. The Director Of Digital will own our agency's iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees. What You'll Do (Key Responsibilities)
Lead digital optimization & iterative testing Own paid media strategy & performance (hands-on) Direct integrated digital strategy (paid + organic) Lead reporting, dashboards & insight storytelling Manage & grow the digital bench Own and execute the digital roadmap for RedRover Required Knowledge, Skills & Abilities Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed. Extensive experience running split-testing at scale with measurable performance lift. Proven ability to develop and manage comprehensive digital reporting and dashboard systems. Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent. Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent). Excellent communication and presentation skills, especially simplifying complex data into decisions. Demonstrated alignment with RedRover's Pack DNA: Results-Driven, Tenacious Ownership, Agents Of Change, Self-Disciplined & Accountable, Positive Culture Builders and Highly Coachable. Bonus Points Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets. CRO and landing-page optimization expertise. Experience building repeatable testing frameworks or playbooks for teams. Strong familiarity with WRIKE or comparable PM tools. Why RedRover We're a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You'll lead a pack that cares about results and about each other. Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.