Web & Organic Growth Manager
ServiceTrade, Durham, NC, United States
Position Description: We’re seeking a motivated and skilled
Web & Organic Growth Manager
to join our growing team. In this role, you will drive organic visibility, discoverability, and digital performance across search engines, generative AI platforms, and owned web properties. This role blends technical SEO, AIO (Artificial Intelligence Optimization), GEO, and web strategy to optimize the brand’s digital ecosystem.
Key Responsibilities and Activities SEO & Organic Growth
Develop and execute comprehensive SEO strategies (technical, on‑page, and off‑page).
Conduct keyword research, competitive analysis, and search trend monitoring.
Optimize website architecture, metadata, internal linking, and content structure to embed SEO best practices.
Monitor rankings, traffic, and conversions; provide actionable insights and reporting.
Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO)
Optimize content and structured data for visibility in AI‑driven search experiences (e.g., LLMs, answer engines).
Track and analyze performance across emerging AI discovery platforms to identify opportunities to improve brand presence in generative search outputs.
Collaborate with content and PR teams to increase authoritative citations and mentions.
Develop and scale AIO‑ready content frameworks and knowledge‑structuring systems to support long‑term visibility in generative and AI‑powered search.
CRO & Growth Optimization (Web)
Own the CRO strategy for key site journeys and high‑value pages (product, integrations, campaign landing pages).
Use performance and user‑behavior insights to identify friction and prioritize improvements.
Plan and run an experimentation program (hypotheses, testing roadmap, results share‑outs) in partnership with design and engineering.
Improve lead capture and conversion performance through landing page and form optimization tied to pipeline outcomes.
Web Management
Own day‑to‑day management of the company website and creative agency; ensure performance, uptime, and usability.
Produce and publish web updates directly in the CMS (new pages, landing pages, SEO refreshes, content updates) while maintaining governance and QA standards.
Optimize site speed, mobile responsiveness, accessibility, and UX.
Ensure proper tracking implementation (analytics, tags, pixels).
Analytics & Performance
Define KPIs across SEO, GEO, and web performance.
Build dashboards and reports to track traffic, engagement, and conversion metrics.
Translate data into strategic recommendations for leadership.
Knowledge and Skills Required
4–7+ years of experience in SEO and/or web management.
Strong understanding of technical SEO (site architecture, indexing, schema, Core Web Vitals).
Experience with web platforms and CMS (e.g., WordPress, Elementor, Webflow, headless CMS).
Familiarity with AIO/GEO concepts and AI‑driven search trends.
Proficiency in analytics tools (e.g., Google Analytics, Search Console, SEO platforms).
Basic understanding of HTML, CSS, and web development principles.
Strong analytical, problem‑solving, and communication skills.
Preferred
Experience optimizing for AI search / LLM visibility.
Familiarity with structured data and semantic search.
Experience in B2B, SaaS, or tech environments.
Knowledge of CRO and experimentation frameworks.
EEO Statement ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. ServiceTrade participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered: (AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA).
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Web & Organic Growth Manager
to join our growing team. In this role, you will drive organic visibility, discoverability, and digital performance across search engines, generative AI platforms, and owned web properties. This role blends technical SEO, AIO (Artificial Intelligence Optimization), GEO, and web strategy to optimize the brand’s digital ecosystem.
Key Responsibilities and Activities SEO & Organic Growth
Develop and execute comprehensive SEO strategies (technical, on‑page, and off‑page).
Conduct keyword research, competitive analysis, and search trend monitoring.
Optimize website architecture, metadata, internal linking, and content structure to embed SEO best practices.
Monitor rankings, traffic, and conversions; provide actionable insights and reporting.
Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO)
Optimize content and structured data for visibility in AI‑driven search experiences (e.g., LLMs, answer engines).
Track and analyze performance across emerging AI discovery platforms to identify opportunities to improve brand presence in generative search outputs.
Collaborate with content and PR teams to increase authoritative citations and mentions.
Develop and scale AIO‑ready content frameworks and knowledge‑structuring systems to support long‑term visibility in generative and AI‑powered search.
CRO & Growth Optimization (Web)
Own the CRO strategy for key site journeys and high‑value pages (product, integrations, campaign landing pages).
Use performance and user‑behavior insights to identify friction and prioritize improvements.
Plan and run an experimentation program (hypotheses, testing roadmap, results share‑outs) in partnership with design and engineering.
Improve lead capture and conversion performance through landing page and form optimization tied to pipeline outcomes.
Web Management
Own day‑to‑day management of the company website and creative agency; ensure performance, uptime, and usability.
Produce and publish web updates directly in the CMS (new pages, landing pages, SEO refreshes, content updates) while maintaining governance and QA standards.
Optimize site speed, mobile responsiveness, accessibility, and UX.
Ensure proper tracking implementation (analytics, tags, pixels).
Analytics & Performance
Define KPIs across SEO, GEO, and web performance.
Build dashboards and reports to track traffic, engagement, and conversion metrics.
Translate data into strategic recommendations for leadership.
Knowledge and Skills Required
4–7+ years of experience in SEO and/or web management.
Strong understanding of technical SEO (site architecture, indexing, schema, Core Web Vitals).
Experience with web platforms and CMS (e.g., WordPress, Elementor, Webflow, headless CMS).
Familiarity with AIO/GEO concepts and AI‑driven search trends.
Proficiency in analytics tools (e.g., Google Analytics, Search Console, SEO platforms).
Basic understanding of HTML, CSS, and web development principles.
Strong analytical, problem‑solving, and communication skills.
Preferred
Experience optimizing for AI search / LLM visibility.
Familiarity with structured data and semantic search.
Experience in B2B, SaaS, or tech environments.
Knowledge of CRO and experimentation frameworks.
EEO Statement ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. ServiceTrade participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered: (AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA).
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