eCommerce & Digital Growth Manager
Henkel AG & Co. KGaA, Culver City, CA, United States
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you’ll do
Drive scalable digital growth strategies across eight Hair Professional brands in North America
Identify and activate cross-brand growth levers, translate performance insights into action, and contribute to revenue growth across eCommerce and digital channels
eCommerce & Channel Excellence Optimize performance across key eCommerce platforms by improving conversion, content, and user experience
Ensure strong, consistent execution of launches, campaigns, and digital initiatives while scaling best practices across brands. Media & Performance Management
Oversee digital media strategy and execution across platforms including Meta, Google, TikTok, and Pinterest
Analyze performance, optimize ROI, and strengthen partnerships with agencies and platform partners
Digital Tools & Ecosystem Support implementation and optimization of tools such as Ratings & Reviews, CRM, and analytics platforms
Partner with IT, Legal, and Procurement to ensure effective integration and scalable solutions
Content, SEO & Digital Experience Enhance digital content, SEO, and overall user experience across brand touchpoints
Ensure consistency, relevance, and performance across all digital assets
Cross-Functional Leadership Act as a Center of Excellence connector across Brand, Social Commerce, and regional teams
Drive alignment, enable best practices, and support broader digital transformation initiatives. D2C & Social Commerce
Support D2C and Social Commerce initiatives through testing, optimization, and scaling of emerging channels, ensuring alignment with overall digital strategy
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This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you’ll do
Drive scalable digital growth strategies across eight Hair Professional brands in North America
Identify and activate cross-brand growth levers, translate performance insights into action, and contribute to revenue growth across eCommerce and digital channels
eCommerce & Channel Excellence Optimize performance across key eCommerce platforms by improving conversion, content, and user experience
Ensure strong, consistent execution of launches, campaigns, and digital initiatives while scaling best practices across brands. Media & Performance Management
Oversee digital media strategy and execution across platforms including Meta, Google, TikTok, and Pinterest
Analyze performance, optimize ROI, and strengthen partnerships with agencies and platform partners
Digital Tools & Ecosystem Support implementation and optimization of tools such as Ratings & Reviews, CRM, and analytics platforms
Partner with IT, Legal, and Procurement to ensure effective integration and scalable solutions
Content, SEO & Digital Experience Enhance digital content, SEO, and overall user experience across brand touchpoints
Ensure consistency, relevance, and performance across all digital assets
Cross-Functional Leadership Act as a Center of Excellence connector across Brand, Social Commerce, and regional teams
Drive alignment, enable best practices, and support broader digital transformation initiatives. D2C & Social Commerce
Support D2C and Social Commerce initiatives through testing, optimization, and scaling of emerging channels, ensuring alignment with overall digital strategy
#J-18808-Ljbffr