Senior Consultant and Principal, Enrollment Marketing Services
EAB, Washington, District of Columbia, United States
Senior Consultant and Principal, Enrollment Marketing Services
The Senior Consultant and Principal, Enrollment Marketing Services partners with our internal client development, client account, and corporate marketing teams and provides thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data‑driven solutions. This highly visible role promotes EAB’s value proposition to clients, increases overall revenue and profitability, and advocates for future product and service innovations.
This hire may be based in Richmond, VA or Washington, D.C.; the position also accepts remote employment within the continental United States.
Primary Responsibilities
Collaborate with the client development (sales) team to present the value of EAB services from a practitioner’s point of view and strategize the most appropriate suite of services for prospective clients’ enrollment needs.
Work collaboratively with client services and client success teams to ensure clients reach their undergraduate enrollment goals, participating in weekly calls, ad hoc enrollment consulting, supporting in‑person client meetings, and developing client retention and growth strategies.
Assist the corporate marketing team in conceiving, creating, and delivering thought leadership presentations such as webinars, podcasts, and conference presentations.
Participate in EAB consulting contracts, including projects for systems and individual campuses that involve assessments, data analysis, creating strategic enrollment management plans with tactics, and delivering written and in‑person recommendations.
Travel Expectations
This role requires approximately 60% travel.
Basic Qualifications
Bachelor’s degree.
Seasoned leader with 6+ years of experience in a senior admissions or enrollment leadership position.
10–12+ years of relevant full‑time professional experience.
Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on‑ground, online).
Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends.
Proven success in developing strategic initiatives and achieving enrollment goals.
Highly developed written, oral, interpersonal, and public speaking skills.
Effective analytical, evaluative, and problem‑solving abilities.
Ideal Qualifications
Advanced degree.
Direct experience working with EAB services to drive enrollment success.
Significant experience presenting to peers at national and regional professional conferences.
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
Compensation The anticipated starting salary (base) range for this role is $150,000 – $190,000 per year. Actual salary varies due to factors including relevant experience, skills, and location. This hire will also be eligible for discretionary bonus or incentive compensation, with variable compensation depending on individual and organizational performance.
Benefits Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
20+ days of PTO annually, in addition to paid firm and floating holidays.
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
401(k) retirement savings plan with annual discretionary company matching contribution.
Health savings account, healthcare and dependent care flexible spending account, and pre‑tax commuter plans.
Employee assistance program with counseling services and resources available to all employees and immediate family.
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
Fertility treatment coverage and adoption or surrogacy assistance.
Paid parental leave with phase‑back to work program for birthing and non‑birthing parents.
Access to milk shipping service to support nursing employees during business travel.
Discounted pet health insurance coverage for dog and cat family members.
Company‑provided life, AD&D, and disability insurance.
Financial wellness resources and membership in a robust employee discount program.
Access to employee resource groups, merit‑based advancement, and dynamic professional growth opportunities.
This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment‑based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit, and business need. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
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This hire may be based in Richmond, VA or Washington, D.C.; the position also accepts remote employment within the continental United States.
Primary Responsibilities
Collaborate with the client development (sales) team to present the value of EAB services from a practitioner’s point of view and strategize the most appropriate suite of services for prospective clients’ enrollment needs.
Work collaboratively with client services and client success teams to ensure clients reach their undergraduate enrollment goals, participating in weekly calls, ad hoc enrollment consulting, supporting in‑person client meetings, and developing client retention and growth strategies.
Assist the corporate marketing team in conceiving, creating, and delivering thought leadership presentations such as webinars, podcasts, and conference presentations.
Participate in EAB consulting contracts, including projects for systems and individual campuses that involve assessments, data analysis, creating strategic enrollment management plans with tactics, and delivering written and in‑person recommendations.
Travel Expectations
This role requires approximately 60% travel.
Basic Qualifications
Bachelor’s degree.
Seasoned leader with 6+ years of experience in a senior admissions or enrollment leadership position.
10–12+ years of relevant full‑time professional experience.
Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on‑ground, online).
Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends.
Proven success in developing strategic initiatives and achieving enrollment goals.
Highly developed written, oral, interpersonal, and public speaking skills.
Effective analytical, evaluative, and problem‑solving abilities.
Ideal Qualifications
Advanced degree.
Direct experience working with EAB services to drive enrollment success.
Significant experience presenting to peers at national and regional professional conferences.
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
Compensation The anticipated starting salary (base) range for this role is $150,000 – $190,000 per year. Actual salary varies due to factors including relevant experience, skills, and location. This hire will also be eligible for discretionary bonus or incentive compensation, with variable compensation depending on individual and organizational performance.
Benefits Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
20+ days of PTO annually, in addition to paid firm and floating holidays.
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
401(k) retirement savings plan with annual discretionary company matching contribution.
Health savings account, healthcare and dependent care flexible spending account, and pre‑tax commuter plans.
Employee assistance program with counseling services and resources available to all employees and immediate family.
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
Fertility treatment coverage and adoption or surrogacy assistance.
Paid parental leave with phase‑back to work program for birthing and non‑birthing parents.
Access to milk shipping service to support nursing employees during business travel.
Discounted pet health insurance coverage for dog and cat family members.
Company‑provided life, AD&D, and disability insurance.
Financial wellness resources and membership in a robust employee discount program.
Access to employee resource groups, merit‑based advancement, and dynamic professional growth opportunities.
This opening is not eligible for visa sponsorship at this time; EAB will consider candidates who possess U.S. work authorization that does not require employment‑based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit, and business need. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
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