Marketing Specialist, Content & Sales Enablement
IMPACT Group, Chesterfield, MO, United States
Candidates must reside in the St. Louis metro area. The position is hybrid—nearly fully remote with about 5–10% in our Chesterfield, MO office. This is a full-time, exempt position with benefits.
Job Summary The Marketing Specialist, Content & Sales Enablement develops high‑impact, brand‑consistent content and sales materials that support revenue growth, client engagement, and market visibility. This role sits at the intersection of content marketing, sales enablement, and commercial execution, helping bring IMPACT Group’s value proposition to life across proposals, presentations, campaigns, thought leadership, and digital channels.
The ideal candidate is a strong writer and visual storyteller who can translate complex ideas into clear, compelling content. They are detail‑oriented, highly collaborative, comfortable working across teams, and eager to use AI and modern marketing tools to improve speed, quality, and scalability.
Key Responsibilities Sales Enablement & Revenue Support
Develop and maintain sales enablement materials, including pitch decks, one‑pagers, case studies, presentation materials, and other client‑facing assets
Support development of RFP responses, proposals, and new business materials to help drive growth and improve response quality and speed
Partner with Sales and leadership to ensure messaging aligns with buyer needs, service offerings, and market positioning
Create polished, on‑brand PowerPoint presentations for client meetings, webinars, training sessions, and speaking engagements
Content Development & Thought Leadership
Write and edit content across channels, including website copy, blogs, email campaigns, sales materials, and executive communications
Help manage content planning and editorial calendar execution in alignment with marketing priorities
Ghostwrite thought leadership content for executives and subject matter experts
Interview internal stakeholders, clients, or program participants to develop customer stories, testimonials, and case studies
Create scripts and messaging for video and other multimedia content
Campaign & Channel Execution (Content‑Focused)
Write and support execution of email communications for prospecting, nurturing, client engagement, and re‑engagement efforts
Collaborate with internal stakeholders on audience segmentation inputs and messaging alignment
Support website content updates and collaborate with internal or external partners on ongoing site enhancements
Promote and distribute content across digital channels, including LinkedIn and other relevant platforms
Ensure consistency in brand voice, tone, messaging, and visual presentation across all materials
Insights, Optimization & AI Enablement
Use AI tools and automation platforms to improve content development, personalization, workflow efficiency, and scalability
Apply performance insights and stakeholder feedback to refine messaging and improve content effectiveness
Conduct market and competitive research to support content development, sales conversations, and broader marketing strategy
Stay current on emerging tools, trends, and best practices in content, digital marketing, and AI‑enabled workflows
Success in This Role
Delivering sales collateral and client‑facing materials that are polished, on‑brand, and actively used by the commercial team
Improving the quality, consistency, and turnaround time of proposals and RFP responses
Producing compelling content that supports thought leadership, demand generation, and client engagement
Helping maintain a consistent cadence of content across email, website, social, and sales channels
Using AI and modern marketing tools in practical ways that improve efficiency and output quality
Supporting a more consistent and differentiated market presence for IMPACT Group
Qualifications
3–5+ years of experience in content marketing, sales enablement, B2B marketing, or a related role
Strong writing, editing, and storytelling skills across multiple formats and audiences
Experience developing client‑facing materials such as presentations, one‑pagers, case studies, proposals, or related sales content
Proficiency in PowerPoint and familiarity with content design tools such as Canva, Adobe Express, or Adobe Creative Suite
Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce
Experience supporting email marketing and digital content execution
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
Ability to work cross‑functionally with marketing, sales, and leadership stakeholders
Preferred Qualifications
Experience supporting RFP development and proposal writing
Experience in B2B services, HR services, coaching, talent, relocation, leadership development, or professional services
Experience with website content management systems and basic web content publishing
Familiarity with social content promotion and distribution strategies
Comfort using AI tools to support content creation, research, summarization, and workflow improvement
What Makes You a Great Fit
You understand how strong content can directly support sales, client engagement, and revenue growth
You combine strong writing skills with visual storytelling and presentation sensibility
You are proactive, resourceful, and comfortable moving work forward with multiple stakeholders
You are highly organized and can balance speed, quality, and detail
You are curious about new tools and technologies and use them thoughtfully to improve how work gets done
You thrive in a collaborative, fast‑moving environment and are comfortable shifting between strategic and executional work
At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.
We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in‑office or remote—can contribute fully and thrive.
Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier‑free experience.
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Job Summary The Marketing Specialist, Content & Sales Enablement develops high‑impact, brand‑consistent content and sales materials that support revenue growth, client engagement, and market visibility. This role sits at the intersection of content marketing, sales enablement, and commercial execution, helping bring IMPACT Group’s value proposition to life across proposals, presentations, campaigns, thought leadership, and digital channels.
The ideal candidate is a strong writer and visual storyteller who can translate complex ideas into clear, compelling content. They are detail‑oriented, highly collaborative, comfortable working across teams, and eager to use AI and modern marketing tools to improve speed, quality, and scalability.
Key Responsibilities Sales Enablement & Revenue Support
Develop and maintain sales enablement materials, including pitch decks, one‑pagers, case studies, presentation materials, and other client‑facing assets
Support development of RFP responses, proposals, and new business materials to help drive growth and improve response quality and speed
Partner with Sales and leadership to ensure messaging aligns with buyer needs, service offerings, and market positioning
Create polished, on‑brand PowerPoint presentations for client meetings, webinars, training sessions, and speaking engagements
Content Development & Thought Leadership
Write and edit content across channels, including website copy, blogs, email campaigns, sales materials, and executive communications
Help manage content planning and editorial calendar execution in alignment with marketing priorities
Ghostwrite thought leadership content for executives and subject matter experts
Interview internal stakeholders, clients, or program participants to develop customer stories, testimonials, and case studies
Create scripts and messaging for video and other multimedia content
Campaign & Channel Execution (Content‑Focused)
Write and support execution of email communications for prospecting, nurturing, client engagement, and re‑engagement efforts
Collaborate with internal stakeholders on audience segmentation inputs and messaging alignment
Support website content updates and collaborate with internal or external partners on ongoing site enhancements
Promote and distribute content across digital channels, including LinkedIn and other relevant platforms
Ensure consistency in brand voice, tone, messaging, and visual presentation across all materials
Insights, Optimization & AI Enablement
Use AI tools and automation platforms to improve content development, personalization, workflow efficiency, and scalability
Apply performance insights and stakeholder feedback to refine messaging and improve content effectiveness
Conduct market and competitive research to support content development, sales conversations, and broader marketing strategy
Stay current on emerging tools, trends, and best practices in content, digital marketing, and AI‑enabled workflows
Success in This Role
Delivering sales collateral and client‑facing materials that are polished, on‑brand, and actively used by the commercial team
Improving the quality, consistency, and turnaround time of proposals and RFP responses
Producing compelling content that supports thought leadership, demand generation, and client engagement
Helping maintain a consistent cadence of content across email, website, social, and sales channels
Using AI and modern marketing tools in practical ways that improve efficiency and output quality
Supporting a more consistent and differentiated market presence for IMPACT Group
Qualifications
3–5+ years of experience in content marketing, sales enablement, B2B marketing, or a related role
Strong writing, editing, and storytelling skills across multiple formats and audiences
Experience developing client‑facing materials such as presentations, one‑pagers, case studies, proposals, or related sales content
Proficiency in PowerPoint and familiarity with content design tools such as Canva, Adobe Express, or Adobe Creative Suite
Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce
Experience supporting email marketing and digital content execution
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
Ability to work cross‑functionally with marketing, sales, and leadership stakeholders
Preferred Qualifications
Experience supporting RFP development and proposal writing
Experience in B2B services, HR services, coaching, talent, relocation, leadership development, or professional services
Experience with website content management systems and basic web content publishing
Familiarity with social content promotion and distribution strategies
Comfort using AI tools to support content creation, research, summarization, and workflow improvement
What Makes You a Great Fit
You understand how strong content can directly support sales, client engagement, and revenue growth
You combine strong writing skills with visual storytelling and presentation sensibility
You are proactive, resourceful, and comfortable moving work forward with multiple stakeholders
You are highly organized and can balance speed, quality, and detail
You are curious about new tools and technologies and use them thoughtfully to improve how work gets done
You thrive in a collaborative, fast‑moving environment and are comfortable shifting between strategic and executional work
At IMPACT Group, we believe that diversity drives innovation—and that work should be accessible to everyone. We are an Equal Opportunity Employer committed to equity and inclusion across race, ethnicity, gender, sexual orientation, gender identity, disability, age, neurodiversity, veteran status, and every intersection in between.
We support flexible, remote, and hybrid work arrangements and are intentional about creating an environment where all team members—whether in‑office or remote—can contribute fully and thrive.
Accessibility is a priority. If you need accommodations during the application or interview process, or while working with us, we’ll partner with you to ensure a barrier‑free experience.
#J-18808-Ljbffr