Strategic Events Marketing Manager
LearnUpon, Salt Lake City, UT, United States
LearnUpon is looking for a Strategic Events Marketing Manager to join our team in Utah. This is a hybrid role, working 3 days per week from LearnUpon’s Salt Lake City office.
The Strategic Events Marketing Manager will lead and execute LearnUpon’s global event marketing strategy and will be responsible for planning, executing, and optimizing trade shows, sponsored events, LearnUpon‑hosted experiences, and partner events. The role reports to the Senior Manager of Demand Generation and works closely with GTM, Customer Experience, and Business Development teams in North America, and collaborates with the marketing team in Europe to ensure alignment.
This is a unique opportunity for a highly organized, proactive, financially focused, metric‑driven and collaborative marketer to play a key strategic and operational role in LearnUpon’s growth.
What will I be doing?
Own the strategy, planning and execution of global events, including LearnUpon‑hosted, sponsored, and industry trade shows, including attendance at these events. Lead event marketing activations, including regional events, roadshows, customer dinners, and GTM-driven experiences. Support the execution of partner events with a strong focus on brand alignment, driving pipeline & collaborating with the Partnerships team. Collaborate with GTM leadership and regional teams to ensure event strategy aligns with pipeline and revenue objectives. Manage all event logistics: timelines, vendor communication, venue coordination, swag, shipping, on‑site support, and promotional materials. Support the delivery of LearnUpon Connect, our annual User Conference and related strategic activations. Track and report on event KPIs and event ROI, providing data and insights that inform future planning. Coordinate with HQ‑based teams (Demand Generation, Product Marketing, Corporate Marketing) to tailor campaigns and messaging for regional success. Experience managing all stages of event coordination from pre‑event outreach and prospect inviting, during‑event booth management, and post‑event lead hand‑off and follow‑up strategy. Bring fresh ideas to event experience design, audience engagement, and process improvements that elevate our brand and drive results. Act as the local marketing lead in Salt Lake City, representing the broader marketing team and building lasting relationships with Sales & Business Development, and wider stakeholders. Ensure all events meet LearnUpon’s standards of brand consistency, data capture, privacy compliance, and post‑event follow‑up workflows. Travel as needed to support event execution (up to 25% depending on event calendar). What skills do I need?
4+ years of experience in field marketing, events, or B2B marketing roles, ideally in SaaS or tech. Proven track record in planning and executing events from concept through to post‑event lead hand‑off and analysis. Management and accountability of large event budgets. Excellent organizational and project management skills; able to manage multiple programs and timelines simultaneously. Strong collaboration skills and a natural ability to build trust with GTM teams and cross‑functional marketing partners. Experience supporting or leading partner marketing activities. Hands‑on proficiency with event tools, Salesforce, HubSpot, Marketo. Creative mindset with a focus on audience engagement, brand storytelling, and continuous improvement. Confident communicator, capable of representing marketing externally and internally with clarity and professionalism. Willingness to travel up to 25% of the time for events. Nice to have
Experience in the LMS or Learning Tech industry. Experience working in a fast‑growing SaaS startup. Understanding of regional nuances in B2B buying behaviors in EMEA vs North America vs APAC. Benefits
Competitive salary and company ESOP. 25 days’ PTO, plus 10 public holidays, 1 annual wellness day and 1 floating day. Private health insurance and company 401k. Parental benefits, including up to 26 weeks’ paid maternity leave, 4 weeks’ paid paternity leave, and coaching support for new parents. Up to 4 weeks per year working abroad (role eligibility applies). Clear career progression opportunities — take LearnUpon where you think it can go. A collaborative and supportive environment with regular team events. LearnUpon is an Equal Opportunities Employer. We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.
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Own the strategy, planning and execution of global events, including LearnUpon‑hosted, sponsored, and industry trade shows, including attendance at these events. Lead event marketing activations, including regional events, roadshows, customer dinners, and GTM-driven experiences. Support the execution of partner events with a strong focus on brand alignment, driving pipeline & collaborating with the Partnerships team. Collaborate with GTM leadership and regional teams to ensure event strategy aligns with pipeline and revenue objectives. Manage all event logistics: timelines, vendor communication, venue coordination, swag, shipping, on‑site support, and promotional materials. Support the delivery of LearnUpon Connect, our annual User Conference and related strategic activations. Track and report on event KPIs and event ROI, providing data and insights that inform future planning. Coordinate with HQ‑based teams (Demand Generation, Product Marketing, Corporate Marketing) to tailor campaigns and messaging for regional success. Experience managing all stages of event coordination from pre‑event outreach and prospect inviting, during‑event booth management, and post‑event lead hand‑off and follow‑up strategy. Bring fresh ideas to event experience design, audience engagement, and process improvements that elevate our brand and drive results. Act as the local marketing lead in Salt Lake City, representing the broader marketing team and building lasting relationships with Sales & Business Development, and wider stakeholders. Ensure all events meet LearnUpon’s standards of brand consistency, data capture, privacy compliance, and post‑event follow‑up workflows. Travel as needed to support event execution (up to 25% depending on event calendar). What skills do I need?
4+ years of experience in field marketing, events, or B2B marketing roles, ideally in SaaS or tech. Proven track record in planning and executing events from concept through to post‑event lead hand‑off and analysis. Management and accountability of large event budgets. Excellent organizational and project management skills; able to manage multiple programs and timelines simultaneously. Strong collaboration skills and a natural ability to build trust with GTM teams and cross‑functional marketing partners. Experience supporting or leading partner marketing activities. Hands‑on proficiency with event tools, Salesforce, HubSpot, Marketo. Creative mindset with a focus on audience engagement, brand storytelling, and continuous improvement. Confident communicator, capable of representing marketing externally and internally with clarity and professionalism. Willingness to travel up to 25% of the time for events. Nice to have
Experience in the LMS or Learning Tech industry. Experience working in a fast‑growing SaaS startup. Understanding of regional nuances in B2B buying behaviors in EMEA vs North America vs APAC. Benefits
Competitive salary and company ESOP. 25 days’ PTO, plus 10 public holidays, 1 annual wellness day and 1 floating day. Private health insurance and company 401k. Parental benefits, including up to 26 weeks’ paid maternity leave, 4 weeks’ paid paternity leave, and coaching support for new parents. Up to 4 weeks per year working abroad (role eligibility applies). Clear career progression opportunities — take LearnUpon where you think it can go. A collaborative and supportive environment with regular team events. LearnUpon is an Equal Opportunities Employer. We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.
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