Field Marketing Manager
Aera Technology, San Francisco, CA, United States
Field Marketing Manager
Aera Technology is a pioneer in Decision Intelligence Platforms and is looking for an energetic, data‑driven, and commercially minded
Field Marketing Manager
to plan and execute marketing programs that generate pipeline and accelerate revenue across global markets. The role reports to the Senior Field Marketing Manager and requires a presence in the SF Bay Area, 3–4 days per week in office.
Responsibilities
Field Programs & Events
Plan, manage, and execute a global calendar of field marketing programs (hosted events, conferences, executive roundtables, customer dinners, virtual events).
Own events end‑to‑end—strategy, logistics, vendor management, on‑site execution, follow‑up and ROI reporting.
Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account‑based strategies.
Coordinate with partner and alliances team to develop co‑marketing events and joint field programs.
Manage event budgets across multiple programs, tracking spend and reporting accurately.
Evaluate and recommend new event formats and engagement opportunities that align with target buyer preferences.
Campaign Execution & Pipeline Generation
Develop and execute integrated field marketing campaigns (events, digital, direct mail, content) that generate net‑new pipeline.
Work closely with demand generation and marketing operations teams to ensure proper tracking, attribution, and optimization within the marketing tech stack.
Partner with BDRs and client partners/account executives for strong pre‑ and post‑event follow‑up that converts marketing activity into qualified pipeline.
Support ABM initiatives by developing targeted field plays for key accounts and strategic verticals.
Leverage marketing automation and CRM tools (HubSpot, Salesforce, etc.) to manage campaign execution, lead flow, and performance tracking.
Sponsorships & Flagship Events
Manage Aera’s participation in global sponsorships and third‑party industry events, including analyst conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.
Play a key supporting role in planning and execution of AeraHub, Aera’s annual customer and partner conference, owning defined workstreams from pre‑event planning through on‑site execution and post‑event follow‑up.
Coordinate with internal stakeholders (product, sales, executive leadership) to ensure sponsorship and flagship event activations are strategically aligned.
Track and report on sponsorship ROI and event outcomes, including pipeline generated, brand visibility, and attendee engagement.
Reporting & Optimization
Track and report on field marketing program performance (pipeline generated, pipeline influenced, event ROI, attendee engagement metrics).
Provide regular reporting and insights to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization.
Maintain a clear view of field marketing contribution to pipeline across regions, identifying trends and areas for improvement.
About You
3–5 years of experience in field marketing, demand generation, or event marketing, preferably in B2B SaaS or enterprise technology.
Proven track record of planning and executing field marketing programs that contribute measurably to pipeline.
Strong experience working closely with sales teams and understanding how field marketing supports the sales cycle.
Excellent project management skills, capable of managing multiple programs, vendors and stakeholders across global time zones.
Experience managing marketing budgets and tracking spend across multiple programs.
Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data.
Excellent written and verbal communication skills, collaborating effectively across global, cross‑functional teams.
Proficiency with AI tools to accelerate campaign planning, content and reporting workflows (plus).
Will require some travel to key events globally.
Nice to Have
Experience executing global or multi‑regional field marketing programs with adaptation for different markets and cultures.
Familiarity with ABM strategies and tools (Demandbase, 6sense).
Experience working with channel or alliance partners on co‑marketing programs.
Background in marketing AI, data or enterprise software solutions targeting operations, supply chain, or finance personas.
Experience working in a high‑growth, VC‑backed technology company.
Compensation $130,000 – $140,000 per year, plus meaningful equity. Actual compensation will vary based on experience and location. Equity value is subject to company valuation and vesting requirements.
Benefits Aera Technology offers a competitive salary and company stock options, comprehensive medical, vision and dental plans, 401(k) plan, flexible paid time off, generous parental leave, and more. We support flexible work environments and provide a fully‑stocked kitchen with snacks and beverages for office workers.
EEO Statement Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Please read our European GDPR privacy candidate notice available here.
Recruitment Process We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
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Field Marketing Manager
to plan and execute marketing programs that generate pipeline and accelerate revenue across global markets. The role reports to the Senior Field Marketing Manager and requires a presence in the SF Bay Area, 3–4 days per week in office.
Responsibilities
Field Programs & Events
Plan, manage, and execute a global calendar of field marketing programs (hosted events, conferences, executive roundtables, customer dinners, virtual events).
Own events end‑to‑end—strategy, logistics, vendor management, on‑site execution, follow‑up and ROI reporting.
Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account‑based strategies.
Coordinate with partner and alliances team to develop co‑marketing events and joint field programs.
Manage event budgets across multiple programs, tracking spend and reporting accurately.
Evaluate and recommend new event formats and engagement opportunities that align with target buyer preferences.
Campaign Execution & Pipeline Generation
Develop and execute integrated field marketing campaigns (events, digital, direct mail, content) that generate net‑new pipeline.
Work closely with demand generation and marketing operations teams to ensure proper tracking, attribution, and optimization within the marketing tech stack.
Partner with BDRs and client partners/account executives for strong pre‑ and post‑event follow‑up that converts marketing activity into qualified pipeline.
Support ABM initiatives by developing targeted field plays for key accounts and strategic verticals.
Leverage marketing automation and CRM tools (HubSpot, Salesforce, etc.) to manage campaign execution, lead flow, and performance tracking.
Sponsorships & Flagship Events
Manage Aera’s participation in global sponsorships and third‑party industry events, including analyst conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.
Play a key supporting role in planning and execution of AeraHub, Aera’s annual customer and partner conference, owning defined workstreams from pre‑event planning through on‑site execution and post‑event follow‑up.
Coordinate with internal stakeholders (product, sales, executive leadership) to ensure sponsorship and flagship event activations are strategically aligned.
Track and report on sponsorship ROI and event outcomes, including pipeline generated, brand visibility, and attendee engagement.
Reporting & Optimization
Track and report on field marketing program performance (pipeline generated, pipeline influenced, event ROI, attendee engagement metrics).
Provide regular reporting and insights to the Manager, Field Marketing and regional sales leadership on program effectiveness and recommendations for optimization.
Maintain a clear view of field marketing contribution to pipeline across regions, identifying trends and areas for improvement.
About You
3–5 years of experience in field marketing, demand generation, or event marketing, preferably in B2B SaaS or enterprise technology.
Proven track record of planning and executing field marketing programs that contribute measurably to pipeline.
Strong experience working closely with sales teams and understanding how field marketing supports the sales cycle.
Excellent project management skills, capable of managing multiple programs, vendors and stakeholders across global time zones.
Experience managing marketing budgets and tracking spend across multiple programs.
Familiarity with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce) and comfort working with campaign and pipeline data.
Excellent written and verbal communication skills, collaborating effectively across global, cross‑functional teams.
Proficiency with AI tools to accelerate campaign planning, content and reporting workflows (plus).
Will require some travel to key events globally.
Nice to Have
Experience executing global or multi‑regional field marketing programs with adaptation for different markets and cultures.
Familiarity with ABM strategies and tools (Demandbase, 6sense).
Experience working with channel or alliance partners on co‑marketing programs.
Background in marketing AI, data or enterprise software solutions targeting operations, supply chain, or finance personas.
Experience working in a high‑growth, VC‑backed technology company.
Compensation $130,000 – $140,000 per year, plus meaningful equity. Actual compensation will vary based on experience and location. Equity value is subject to company valuation and vesting requirements.
Benefits Aera Technology offers a competitive salary and company stock options, comprehensive medical, vision and dental plans, 401(k) plan, flexible paid time off, generous parental leave, and more. We support flexible work environments and provide a fully‑stocked kitchen with snacks and beverages for office workers.
EEO Statement Aera Technology is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, Aera Technology will consider for employment qualified applicants with arrest and conviction records. Aera Technology respects the privacy of your data. Please read our European GDPR privacy candidate notice available here.
Recruitment Process We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
#J-18808-Ljbffr