Director, Product Strategy (Innovation & Portfolio Expansion)
Experian Group, Denver, CO, United States
Experian is seeking a Director of Product Strategy to lead the development of next-generation products and growth opportunities across our Identity, Marketing Data, Audience, and Activation solutions.
This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.
Reporting to the SVP Product, you will operate across the full product portfolio working at the intersection of client needs, market trends, and emerging technologies to define what we build next and why.
This is not a traditional product management role. You will focus on
innovation, commercialization, and horizon expansion , partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.
What You'll Do Drive New Product Innovation
Identify and develop new product concepts that address unmet market needs
Translate client challenges into scalable, repeatable solutions
Build business cases including market sizing (TAM), revenue potential, and investment requirements
Define pricing and packaging strategies aligned to customer value
Lead Client-Centric Strategy
Engage directly with advertisers, brands, agencies, and partners to understand their needs
Bring a strong advertiser/brand perspective to product development
Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests
Drive Cross-Portfolio Innovation
Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings
Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals
Identify opportunities to extend Experian's capabilities into new verticals, customer segments, and use cases
Partner with product teams to transition validated concepts into scaled roadmap execution
Qualifications
8+ years of experience in AdTech, MarTech, or related industries
2+ years Retail Media experience
Experience working at a brand or advertiser, with a deep understanding of marketer needs
Strong knowledge of:
Audience activation and identity
First-party data strategies
DSPs, SSPs, and social platforms
AI capabilities that can be embedded within new solutions
Experience developing business cases, including market sizing and revenue modeling
Proven ability to take new ideas from concept to validated opportunity
Benefits/Perks
Great compensation package and bonus plan.
Core benefits including medical, dental, vision, and matching 401K.
Flexible work environment, ability to work remote, hybrid or in-office.
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.
Reporting to the SVP Product, you will operate across the full product portfolio working at the intersection of client needs, market trends, and emerging technologies to define what we build next and why.
This is not a traditional product management role. You will focus on
innovation, commercialization, and horizon expansion , partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.
What You'll Do Drive New Product Innovation
Identify and develop new product concepts that address unmet market needs
Translate client challenges into scalable, repeatable solutions
Build business cases including market sizing (TAM), revenue potential, and investment requirements
Define pricing and packaging strategies aligned to customer value
Lead Client-Centric Strategy
Engage directly with advertisers, brands, agencies, and partners to understand their needs
Bring a strong advertiser/brand perspective to product development
Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests
Drive Cross-Portfolio Innovation
Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings
Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals
Identify opportunities to extend Experian's capabilities into new verticals, customer segments, and use cases
Partner with product teams to transition validated concepts into scaled roadmap execution
Qualifications
8+ years of experience in AdTech, MarTech, or related industries
2+ years Retail Media experience
Experience working at a brand or advertiser, with a deep understanding of marketer needs
Strong knowledge of:
Audience activation and identity
First-party data strategies
DSPs, SSPs, and social platforms
AI capabilities that can be embedded within new solutions
Experience developing business cases, including market sizing and revenue modeling
Proven ability to take new ideas from concept to validated opportunity
Benefits/Perks
Great compensation package and bonus plan.
Core benefits including medical, dental, vision, and matching 401K.
Flexible work environment, ability to work remote, hybrid or in-office.
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#J-18808-Ljbffr