Product Marketing Manager New York, New York, United States
Guidepoint Global, LLC., New York, NY, United States
Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real‑time access to data and hard‑to‑source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action.
As a Product Marketing Manager at Guidepoint, you will be at the intersection of our marketing and product teams. You will partner with global PMs and engineers to create and execute strategic initiatives designed to drive client awareness, acquisition, and adoption of our solutions and technologies. This role requires a deep understanding of both internal and external documentation, as well as the ability to guide cross‑functional teams to ensure seamless product launches and ongoing client engagement.
This is a hybrid role based in New York City.
What You’ll Do:
Be the go‑to‑market expert for stakeholders across product, marketing, and sales for new B2B products and services
Craft compelling product positioning and messaging that differentiates our offering in the market and effectively communicates its value to clients
Develop succinct and effective sales, training, and support materials (demos, walkthroughs, use cases, FAQs, etc.), making it easy for non‑technical people to understand our product offerings
Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to help measure, track and optimize marketing effectiveness across target segments and the customer lifecycle
Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact
What You Have:
Bachelor’s degree required (Marketing, Communications, English, and/or Business major a plus)
5‑7 years experience in product marketing, B2B marketing, or communications strategy
Knowledge of Salesforce, Google Analytics, and WordPress highly preferred
Strong communication and project management skills, with the proven ability to plan and execute complex cross‑functional initiatives
Hands‑on multi‑channel marketing experience with a thorough understanding of engagement, retention, and analytics
In‑depth understanding of full funnel marketing, digital media KPIs, and attribution
Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
Solution‑oriented, with a balance of creative and analytical thinking
Effective in developing partnerships and strong working relationships with executive leaders and cross‑functional teams
Comfortable working in a fast‑paced and dynamic hands‑on working environment
What We Offer: The annual base salary for this position is $140,000‑160,000. Additionally, this position is eligible for an annual discretionary bonus based on performance.
You will also be eligible for the following benefits:
15 PTO days, 10 legal holidays, and sick days
Comprehensive medical, dental, and vision plans
Will match up to 10% of employee contribution for 401(k), life insurance, paid time‑off and parental leave plans
Commuter benefits and a corporate gym rate
Development opportunities through the LinkedIn Learning platformFree snacks and beverages in the office
Friday happy hour and “Summer Fridays”
Year‑round corporate athletic league
Casual work environment, team building, and other social events
About Guidepoint: Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision‑making process. Powered by innovative technology, real‑time data, and hard‑to‑source expertise, we help our clients to turn answers into action.
Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on‑demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.
At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
As set forth in Guidepoint’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
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As a Product Marketing Manager at Guidepoint, you will be at the intersection of our marketing and product teams. You will partner with global PMs and engineers to create and execute strategic initiatives designed to drive client awareness, acquisition, and adoption of our solutions and technologies. This role requires a deep understanding of both internal and external documentation, as well as the ability to guide cross‑functional teams to ensure seamless product launches and ongoing client engagement.
This is a hybrid role based in New York City.
What You’ll Do:
Be the go‑to‑market expert for stakeholders across product, marketing, and sales for new B2B products and services
Craft compelling product positioning and messaging that differentiates our offering in the market and effectively communicates its value to clients
Develop succinct and effective sales, training, and support materials (demos, walkthroughs, use cases, FAQs, etc.), making it easy for non‑technical people to understand our product offerings
Draw on qualitative and quantitative insights from Google Analytics, Datadog, and others to help measure, track and optimize marketing effectiveness across target segments and the customer lifecycle
Align priorities with a strategic technology roadmap to meet product and revenue objectives, measuring results to ensure business impact
What You Have:
Bachelor’s degree required (Marketing, Communications, English, and/or Business major a plus)
5‑7 years experience in product marketing, B2B marketing, or communications strategy
Knowledge of Salesforce, Google Analytics, and WordPress highly preferred
Strong communication and project management skills, with the proven ability to plan and execute complex cross‑functional initiatives
Hands‑on multi‑channel marketing experience with a thorough understanding of engagement, retention, and analytics
In‑depth understanding of full funnel marketing, digital media KPIs, and attribution
Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language
Solution‑oriented, with a balance of creative and analytical thinking
Effective in developing partnerships and strong working relationships with executive leaders and cross‑functional teams
Comfortable working in a fast‑paced and dynamic hands‑on working environment
What We Offer: The annual base salary for this position is $140,000‑160,000. Additionally, this position is eligible for an annual discretionary bonus based on performance.
You will also be eligible for the following benefits:
15 PTO days, 10 legal holidays, and sick days
Comprehensive medical, dental, and vision plans
Will match up to 10% of employee contribution for 401(k), life insurance, paid time‑off and parental leave plans
Commuter benefits and a corporate gym rate
Development opportunities through the LinkedIn Learning platformFree snacks and beverages in the office
Friday happy hour and “Summer Fridays”
Year‑round corporate athletic league
Casual work environment, team building, and other social events
About Guidepoint: Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision‑making process. Powered by innovative technology, real‑time data, and hard‑to‑source expertise, we help our clients to turn answers into action.
Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on‑demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.
At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
As set forth in Guidepoint’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr